According to the Gartner CIO Agenda Report, 66% of CIOs believe that there is talent crisis in the world… yet there is surprisingly little talent innovation. This is further aggravated by the emerging digital skills that companies will need to compete. As companies invest in areas such as analytics, the Internet of Things and cloud services, experts in these fields are becoming more in demand in the “war” for talent.
This suggests that organizations should invest in strategic ways to struggle for this talent and overcome any blockade in the hiring process.
First, recruiters can overcome this shortage of talent and improve their efficiency through branding, marketing tools and software. In particular, almost half of companies believe that employer branding is a “must have” in their talent acquisition strategies. Consequently, an effective Employee Value Proposition enables organizations to attract and retain great talent, as well as motivate the current employees to drive the company forward. A good way to promote your brand is certainly through storytelling, that will give candidates good insight into your business. Furthermore, social media is of course essential nowadays for building your brand and encouraging your candidates to apply.
However, to improve results and productivity, it is also important to use and make recruitment tools more effective during every step, from actually searching candidates to their hiring. These are some useful tools recruiters should use during their entrepreneurial job.
Artificial Intelligence (AI) and Applicant Tracking Systems (ATS)
AI for recruiting is an emerging category of HR technology, designed to reduce or even remove time-consuming activities, especially repetitive and high-volume tasks, improving the quality of hires through standardized job matching. Even though AI is far from being able to autonomously decide who is the best person that a company should hire, it is making recruiting smarter.
In this area, a useful tool is Applicant Tracking System. Also known as Talent Management System, ATS is a software used to process job applications and manage the hiring process. The information in the database is used for screening candidates, applicant testing, scheduling interviews, checking references and completing new-hire paperwork.
Project Management Tools
Recruiters often have to work on different projects at the same time. There are many people to be contacted and many scheduled tasks. Hence, it would be helpful for them to use project management tools such as Asana and Basecamp, to organize their workflow, meet deadlines and deliverables.
Time Management Tools
Time is valuable. As a recruiter, your time management skills are tested every day. It might seem as if there’s never enough time to get everything done, but this is not the truth. There are some useful tools used to manage HR time like RescueTime and Toggl.
Social Recruiting Tools
Social platforms such as Facebook and LinkedIn create vast new sources of information about talent and open new opportunities for finding and attracting key players. Such tools can be effective because so many individuals are using social media for hours each day. This approach lets recruiters stay engaged with top candidates when there is not an immediate position for them, thereby enhancing the ability to quickly tap into this talent pool as skills are needed.
So, what should a company do to keep the line open?
- Participate in the right conversations. The key to recruiting on social media is to cut through the noise and find the right people. Be active and use hashtag.
- Share your culture. You should promote content that shows your company is a great place to work, so you can organically attract candidates.
- Don’t overlook the niche platforms. You can find talented candidates by pursuing niche networks and forums.
- Engage every employee. Encourage your entire staff to be an evangelist for your brand on social media.
- Help your recruiters grow a social media presence.
As a result, since the number of social media outlets has dramatically increased in recent years, it is important to manage all these platforms in one place. Social media management enables recruiters to schedule and track the performance of their posts on different networks. Examples are Hootsuite and Buffer.
Make proper use of the previous tools, boost your productivity and find the best candidates.