SEO Optimization in Magento: Top 5 Seo Best Practices For Magento Based Websites

SEO Optimization in Magento: Top 5 Seo Best Practices For Magento Based Websites

Were you searching for SEO tips for Magento website? Consider you just found the right article.
Before diving deep into SEO for Magento based websites, let’s understand what is Magento, what features it has.

Magento is one of the most widespread open-source e-commerce platforms one can find. Magento is in huge demand in today’s e-commerce marketplace, as it has great features. This CMS will improve your online presence and grow your conversions. It provides a variety of features, offers mobile-friendly configuration, and the best part is- it is totally free to download.

The design, content, and functionality of Magento based websites are fully flexible and controllable and you can create your dream online shop just in months. Magento is one of the most search engine-friendly content management systems, so is WordPress. It is a powerful CMS which can meet your unique needs.
Though Magento is quite SEO-friendly when installed, additional steps can still be done to make it even better. Find 5 best SEO practices below!

1. Analyzing your Magento website

While analyzing your website here is what you should pay attention to.
Pay attention to these steps before you’ll start searching for some potential keywords for your website.
First, take a look at the current status of your website. Maybe your website already has an amazing categorization strategy or excellent page speed, but even if it hasn’t yet, develop a smart plan for improvement and focus on analyzing these steps:

  • Duplicate content: Duplicate content in Magento websites is one of the most common issues. You’ll probably face this issue too. We advise you to update your domain settings which will fix some of the issues but to solve it all, you’ll need to check all the content carefully.
  • SEO friendly URLs: Every URL of your Magento website should be unique, and correctly optimized according to SEO guidelines.

Your web pages should have the following URL structure for category and product pages:

For Category page: test.com/category/

For Sub-category page: test.com/category/sub-category/

For Product page: test.com/category-sub-category/product-name/

Avoid using characters in URLs, also don’t add stop words in URLs.

  • XML Sitemap: To improve your SEO strategy, you’ll need to add an XML Sitemap to your website. Why do you need an XML Sitemap? When SEO crawlers crawl your website, this sitemap guarantees they find and index all your web pages. Magento offers a tool for generating an XML sitemap, so this issue is actually easy to fix. You can submit an XML sitemap to Google.
  • Title tags: Title tags appear in search results and inspire users to click on your web pages. You’ll need unique, short, and descriptional title tags that inform users what your web page is about. This step can take some time, but it is worth it.
    Meta descriptions: Meta descriptions no more influence your ranking, yet these descriptions also appear in search results like title tags. Analyze your meta descriptions, provide with them extra information about your webpage, keep it simple and original.
  • Page speed: A slow loading web page is a real headache for a user. Not only that, a user who spends minutes loading your web pages will never get back to your website. Besides, it is one of the reasons your website will get a lower ranking. To escape from that, check your website’s speed with a tool that is called Pagespeed Insights. Though for eCommerce websites average load time is 10 seconds, it would be great to reach 3 or fewer seconds load time.

2. Research some fresh keywords for your website

The main step of Magento SEO is proper keyword research. With the right keywords, you can optimize your product pages to stimulate worthy traffic from customers looking to buy your product.

The top 3 tools for researching keywords are following:

With these online tools, you can gain information on the search volume, competition of keywords. If you don’t really know where you should start your keyword research, first figure out your target audience. Depending on your target audience, keyword research will be way easier.

3. Renew your product categories

After your website analysis and keyword research, you can start improving your product categories. This step is very important for the users, as well as search engines. Though you’ll need some time to dedicate to renewing those categories.

Concentrate on the following steps while optimizing the product pages of your website.
You’ll need to create a product category name that’s meaningful and short. Then you should write a product description that’s informative and valuable. You can use some of your researched keywords, but you must avoid keyword stuffing the product category description. Generate a title tag that has 60 or fewer characters. Finally, add a meta description up to 160 characters or fewer. There are special tools to check your meta descriptions length. The meta description should inspire your users to click on your website. Also the keywords included in your website’s meta description will appear bold in the search results, isn’t it great?

4. Optimize alt-tags for all the product images

If you want your website to be SEO optimized, try not to forget to optimize all the product images. Why? You need to optimize product images for better SEO rankings. As Magento based websites are shops, you will probably need to add a lot of images. To make your website SEO optimized, make sure to add proper alt-tags to images that you add to your website.

The description of the images must be veritable because search engines can’t read images. Adding proper alt texts will help search engines to understand what image is it.

Here are some important points to take into account while creating alt-tags for your website images:
Use a suitable description and never try to do keyword stuffing in alt-tag.
Always add to your images informative filenames. For example, rose-gold-ring.jpg surely gives way more information about the image than IMG012345.JPG
Informative alt tags help search engines to understand if the image is relevant to the page content.
Added alt-tags should be short, clear.
Give brief information about the images with alt tags.

5. Use Yoast for your Magento website

The last and final step of our article is about Yoast.
If you have ever been a user of WordPress platform, you have probably heard about Yoast. Although it seems to be quite new to Magento users, it is worth exploring.

Yoast SEO is a great tool that makes your website reach high technical SEO standards.
Let’s understand how useful Yoast SEO is and pay attention to some features that should be added to Magento.

Yoast SEO for Magento monitors the content of your Magento website on two major aspects. First, this tool helps you to improve the readability of your content. Second, it provides you SEO help based on a focus keyword that you placed for each product and page of your website.

Let’s discuss each feature separately below.
It’s not a secret that great content is one of the most essential factors of SEO. Good content will give you long-term customers. Yoast SEO will analyze your content, suggest you some edits, and make your content even greater and easily readable.
The functionality of content review in Yoast SEO Magento operates the same as it does for the WordPress Platform. If Yoast shows readability in green, means you met the SEO guidelines, the red bullet means there are some notable issues you should fix and the yellow/orange bullet means there are several points for improvement.

The next important step is optimizing your keywords and Yoast SEO will help you with the right focus keyword that you set for each product and page. Add your preferred keyword and it will analyze the content.
Yoast SEO Magento will analyze if the content will rank in search engines for that focus keyword. Moreover, the tool will give you tips on how to improve your focus keyword, also will show you the density of the keyword.

Note, very high keyword density may not be good for SEO.

Besides the main 2 points that we have listed above, Yoast SEO for Magento has a lot of other amazing and helpful features. This tool is improved to meet your needs. All this tool does is simplify and save your time on everyday SEO tasks and make your life easier.

After you complete all those steps above, start monitoring your Magento website. Monitoring your website is important for your further results. You’ll need Google Analytics for that.
If you’ll ever need further analytic data from your website, you can search for an extension on the marketplace that satisfies your necessities. Maybe you’ll also need to build a custom extension for your website, but it is worth it.
Begin monitoring the performance of your website, do more improvements to your Magento SEO strategy.

The results matter in SEO, that is why your Magento SEO strategy should deliver true results to your company. More traffic to Magento website means advanced sales, increased product chatter, and a boosted revenue.
The right Magento SEO strategy will result in the biggest number of conversions. Know the potential psychology behind online sales, boost your sales. Good luck with your business!

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