Beschreibung
• You perform keyword research based on trends, target groups, patterns and competitive analyses and identify areas for organic growth.• You create optimized page titles, meta-descriptions and appealing content tailored to our target group.
• You constantly check search terms, rankings and analytics to monitor performance of our websites and make recommendations for improvement.
• You optimize landing pages for the search engine marketing team.
• You keep pace with trends and developments in the SEO and digital marketing industry.
• You will work closely with the PPC team to optimize the overall efficiency of search engine marketing.
• You will monitor and evaluate web analytics dashboards and reports to develop SEO strategies. • University degree in Economics, Marketing, Digital Media or related fields
• You have a strong understanding of on-page and off-page SEO factors and a never-ending urge to learn more about SEO
• Familiarity with relevant SEO tools (e.g. Search Console, Screaming Frog, ahrefs, SEMRush) and web analysis tools
• Affinity to numbers and very good analytical skills, coupled with the ability to find creative solutions, as well as a high degree of initiative and reliability.
• Distinct communication skills and a goal-oriented and team-oriented way of working
• Fluent in English - any other European language is an advantage