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Online Customer Value Management Specialist

Created on 14-12-2016
Location Bologna

Description

Our Marketing department is looking for a skilled Online Customer Value Management Specialist (CVM) to join the team. He/she will work with media planning and communication teams in order to increase the user LTV through re-engagement and retention strategies. A CVM Specialist in DoveConviene is a key member for innovating and executing the various CRM initiatives across the company with main focus on our mobile app.

Main responsibilities

  • Focus on re-engagement and retention strategies
  • Focus on mobile CRM topics such as push notification creation and strategy
  • Forecast, monitor and report on CRM marketing performance and country trends
  • Optimize the campaign portfolio according to budget and performance targets
  • Carry out and analyze A/B tests to optimize performance and strategy
  • Create regular and ad-hoc operational reports
  • Requirements

  • Degree in Business, Marketing or Communications
  • Ideally more than 3 years of experience in Marketing and CRM activities
  • Fluency in English
  • Proficient in using Microsoft Office (especially Excel)
  • Basic knowledge of HTML
  • Proactive approach and strive for excellence
  • Good organizational and communication skills
  • Flexible, enthusiastic and team player
  • We offer: 

  • Growth prospects within an internationally growing company  
  • Great chance to enrich and increase your own expertise and technical skills 
  • Young, informal and dynamic work environment 
  • State of the art technology development  
  • Great colleagues and a nice office
  • Benefit

    Coffee, Tea, Fruit & Fresh Water

    Coffee, Tea,...

    Company events & team parties

    Company even...

    International Environment

    Internationa...

    Language courses

    Language cou...

    Meal Tickets

    Meal Tickets

    On-boarding Induction

    On-boarding ...

    Performance Bonus

    Performance ...

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