Marketing Operations Specialist Intern
Description
Marketing Operations and Salesforce Team at Alfresco are involved in many projects which would benefit from more accurate and complete data within both Marketo and Salesforce.
This would also greatly benefit the Sales and Marketing teams with target accounts based on Account Maturity, customer analysis, segmentation and sales prospecting with PGix.
Data activities
Review data in Salesforce for completeness and accuracy
Identify duplicates and correct/merge as required
Work with business stakeholders to correct missing, incomplete or inaccurate data
Utilize search engines and prospecting tools to identify missing information
Utilize features and functionality included within Salesforce to keep data up-to-date (Reports, Dashboards, Data.com, Duplicate Management)
Identify processes and procedures to maintain data quality going forward
List Upload in Marketo
Sales Support Activities
Research prospects profiles to identify relevant information to personalize emails
Accounts profiling and persona research to support engagement
Research contacts with engagement via LinkedIn only
Help to build Outreach.io sequences for key campaigns
Other possible activities
Social media help to promote messages supporting campaigns + SEO
Field marketing support at events and webinars
Community Moderations and reporting