PPC Specialist

Description

Appear Here is the leading marketplace for short-term retail space, working with everyone from industry leading brands to exciting start-ups. Our mission is to create a world where anyone with an idea can find space to make it happen. We’ve raised over $20m in funding to date - from tier one investors Balderton and Octopus, as well as some of the world’s largest landlords. Named one of Wired Magazine's ‘100 Hottest Start-Ups’ and The Financial Times’ most ‘Disruptive Companies,’ Appear Here has become the go-to destination to make innovative and creative retail ideas happen across London, Paris and New York. We believe we’re building a game changer for both the retail and property industries: and so far 100,000+ brands and 1000s of landlords agree with us.

This is a great opportunity for an exceptional candidate to join our Marketing team, sitting within Acquisition and Retention.

THE ROLE:

We’re growing fast, and to support this we’re looking for a PPC Executive to help drive our paid search strategy. The role will play an active part in the design and delivery of our PPC campaigns and paid media activities.

You will be part of a core team that manages acquisition and growth, explores new audience opportunities and liaises with content editors and project teams to drive site optimisation. This is a fantastic, unique opportunity to join a great team in a hands-on role, and play a pivotal part in our on-going growth and success.

Key areas of responsibility within this PPC Executive role include:

• Formulating campaign strategies, managing campaign optimisation, researching keywords, analysing competitors, and testing new concepts
• Report on progress against goals to wider stakeholders – writing up plans with weekly reviews of progress against budgets and targets.
• Manage optimisation strategies across paid media campaigns and perform daily analysis in order to improve conversion rates and overall account performance.
• Use data sources to establish key customer segments, competitor research and market trends to measure results to feedback into the online strategy.
• Carry out landing page optimisation on dedicated PPC pages, working closely with our in-house design and development teams in order to improve customer experience

Requirements

You will have a track record within paid media campaigns as well as experience in audience management campaigns, keyword & competitor research, reporting and technical LP optimisation. With a strong drive and enthusiasm, you enjoy taking ownership, are self-motivated and very creative minded and entrepreneurial by nature.

Skills and Qualifications:

• 2-4+ years’ experience running successful PPC campaigns.
• Google Qualified Individual.
• Passion for analysing, reporting on and acting on data
• Understanding of Google analytics and other web analytics packages.
• Excellent written and communication skills to produce high quality ad copy.
• Advanced knowledge of Microsoft Excel.
• Demonstrates a structured and methodical way of working, with the ability to cope with competing demands and effectively prioritise tasks.
• Exhibits a high level of attention to detail.
• Excellent time management and organizational skills

• Fluency in a French a plus

We make ideas happen. Work with some of the most inspiring and innovative brands out there.

We’re no bullshit. You won’t find office politics or excuses here – we say it how it is.

We punch above. We give you the opportunity to achieve more than you thought you could.

Benefits

• Stock Options
• Team lunch every Friday
• Breakfast and snacks throughout the day (including a great cheeseboard)
• Hang out at monthly team socials