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CRM Manager – Retention & Engagement


With Babbel anyone can learn a language.

Whether on the go, in the subway or at home on the sofa, Babbel supports those who take joy in learning outside of work or school. Since its founding in 2007, the company has grown to become the market leader in app based language learning. In total, Babbel offers 14 learning languages, from English to Indonesian. Professional courses are steadily available via the Babbel website as well as on your smartphone or tablet. At Babbel more than 500 team members from over 42 different countries work hard to set standards for creating a new learning experience.

We are looking for a CRM Manager – Retention & Engagement to join our Berlin Mitte office.

CRM at Babbel means: guiding registered users through their lifecycle, inform them how online language learning with Babbel works, convert them into customers, help them master their learning language and stay active learners.

In this role, your focus will be on the latter part, customer retention and engagement, across all our markets outside of the US.

As our specialist in this area, you will have the exciting opportunity to pioneer and  lead these efforts together with a cross-departmental team of experts, even beyond classical CRM channels.

You will:

  • Plan, develop & execute cross-channel CRM campaigns leveraging email, mobile push & in-app messaging
  • Create and manage highly personalized retention & engagement campaigns, automated as well as ad hoc
  • Drive product/app usage & engagement KPIs and increase customer loyalty
  • Ensure communications are customer-centric and insight driven
  • Set up and analyze A/B tests to gain insights into consumer behaviour
  • Build and maintain successful relationships across all key departments/stakeholders
You have:
  • 3+ years of CRM/Email Marketing experience in an online subscription business, ideally eLearning, with a focus on customer retention & engagement and/or loyalty programs
  • Familiar with one of the key ESPs (Emarsys is a distinct advantage)
  • A passion for languages & language learning
  • Familiar with email best practices, setting up & implementing automated cross-channel campaign flows, triggered messaging, optimization through A/B/n testing and list segmentation
  • Data-driven with good analytical thinking, good understanding of Email Marketing KPIs and metrics
  • Familiar and comfortable with data collection & analysis
  • Excellent attention to detail & willingness to ‘walk the extra mile’ to ensure optimal customer experience
  • Creative mindset, eagerness to learn & innovate, able to think outside of the proverbial box
  • Communicative team player
  • Fluent in English

Nice to have:

  • HTML/CSS coding skills
  • Mobile CRM experience (push notifications & in-app messaging)
  • Native or bilingual proficiency in German
Why Babbel?
  • Work within a high-performing team responsible for growth at Babbel
  • A steep learning-curve – personally and professionally (incl. in-house trainings)
  • A challenging environment and a lot of responsibility to prove your skills
  • A lively startup atmosphere with friendly working hours
  • A vibrant international company with people from over 50 different nationalities
  • Great company benefits (high-end company bike, fresh fruit & drinks)



Babbel bike
Babbel bike
free coffee, drinks & fruits
free coffee, drinks & fruits
german classes
german classes
in-house trainings
in-house trainings
international team
international team

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