(Senior) Performance Marketing Manager - New Business

Description

Everybody. Learning. Languages.

Founded in 2007, Babbel is the world’s most successful language learning app. Work with us to make a real impact in the world, in a meaningful way.

Driven by a massive challenge.

At Babbel we tackle an enormous challenge: To make language learning accessible and doable for everyone, to bring the world closer together, with all its cultures, perspectives, and color. We are building bridges - not walls.

Diversity and learning.

Babbel is a product for all, not just a select few. This is why we need a diverse team. We currently employ 600 people from more than 50 nationalities. Learning from each other and celebrating our differences is what drives everything we do.

Our newly created New Business Initiatives team is looking for an experienced Performance Marketing Manager (f/m/d) to help us provide easy access to language learning for every employee from the workfloor to the corner office!

Your mission is to help our New Business Initiatives team to prove new business opportunities and develop customers, markets and growth opportunities by providing consumer insights from marketing activities.

You will:

• Build the New Business Initiatives Marketing, working across various channels and countries to promote Babbel's newest products
• Derive consumer insights from marketing activities to help shape product development direction and roadmap
• Define the marketing strategy and plan for our performance marketing channels
• Iterate on channels, messaging, images and USPs on an operational level
• Configurate and optimize a performance marketing toolset for the New Business Initiatives team
• Develop, track and analyse relevant growth metrics and communicate them to the team
• Work in an agile incubator environment with a diverse team including Venture Developers, Engineers, Product Managers and Designers
• Be responsible for testing marketing opportunities for several MVPs, including online tutoring, certificates and language travel

You have:

• 4-5 years of experience in online marketing or performance marketing with strong international exposure
• Generalist with a holistic view on marketing activities and experience across different online marketing channels
• Comprehensive understanding of the current trends & technologies in online marketing
• Superior quantitative skills combined with strong marketing planning and strategic capabilities
• Team player with an entrepreneurial start-up attitude and hands-on mentality
• High motivation and willingness to learn and innovate, work both on a strategic and operational level
• Familiar and comfortable with agile and iterative approaches and with collaborating with product development teams in a venture development set-up
• Fluency in English

Why Babbel?

• Work with a company that is changing the future of language learning
• Have a highly visible role in growing marketing department
• Work within a high-performing team at Babbel
• A steep learning-curve – personally and professionally
• A challenging environment and a lot of responsibility to prove your skills
• A lively startup atmosphere with friendly working hours
• A vibrant international company with people from over 50 different nationalities
• Great company benefits (high-end company bike, fresh fruit & drinks)

Sounds good? We are already looking forward hearing from you! Check out our jobs page, our blog, and our techblog!