Senior Performance Marketing Manager (Social Media)

Description

With Babbel anyone can learn a language.

Whether on the go, in the subway or at home on the sofa, Babbel supports those who take joy in learning outside of work or school. Since its founding in 2007, the company has grown to become the market leader in app based language learning. In total, Babbel offers 14 learning languages, from English to Indonesian. Professional courses are steadily available via the Babbel website as well as on your smartphone or tablet. At Babbel more than 450 team members from over 36 different countries work hard to set standards for creating a new learning experience.

Join our Berlin team as a Senior Performance Marketing Manager (f/m/d) and help us change the way the language learning is done!

As a Performance Marketing Manager you will be part of Paid Social, within the Performance Marketing team. You will be responsible for identifying and scaling cost-effective campaigns across social channels, strategically developing new ways to promote our language learning product.

• a technically competent hands-on marketer who is able to work independently and is experienced with the major paid social channels (with a focus on Facebook)
• a results driven strategist
• a strong communicator with excellent analytical and project management skills
• a self-driven and reliable problem solver with a highly collaborative approach
• an experienced professional who is able to build synergies and collaborations in an international team

• lead and implement advertising campaigns through social platforms to grow the number of customers learning languages with Babbel in several markets (UK, Canada, Australia, Sweden and more)
• plan and coordinate high media spending across social media channels (with a focus on Facebook)
• take over and lead cross-departmental projects and actively cooperate with other departments like BI, CRO, Design, etc.
• partner and develop strategies together with the Country Managers with regards to planning and evaluation of campaigns for the respective markets plan and kick-off seasonal projects with the country teams

• 3+ years of experience as a Performance Marketing Manager
• strong domain of Facebook Ads platform (optimization objectives, types of campaign, audience building, etc.)
• outstanding Excel skills
• excellence in thinking analytically and structurally handling numbers
• very good English skills
• strong planning and project management skills
• strong communication and stakeholder-management skills
• knowledge of Facebook API (a plus)
• experience with other performance marketing channels (a plus)

• Excellent working conditions in the heart of Berlin
• Opportunity for personal growth and development: we are a learning company and take learning seriously
• A lively startup atmosphere with friendly working hours
• A vibrant international team from over 50 different nationalities
• Responsibility from day one and professional and personal growth
• Great company benefits (High-End company bike, fresh fruits & drinks etc.)

Join one of the fastest growing education technology companies and contribute in making learning a whole new experience!