Social Media Team Lead

Description

With Babbel anyone can learn a language.

Whether on the go, in the subway or at home on the sofa, Babbel supports those who take joy in learning outside of work or school. Since its founding in 2007, the company has grown to become the market leader in app-based language learning. In total, Babbel offers 14 learning languages, from English to Indonesian. Professional courses are available via the Babbel website as well as for smartphone and tablet. At Babbel, more than 600 team members from over 50 different countries work hard to set standards for creating a new learning experience.

We are looking for a Social Media Team Lead for our office in Berlin!

Your mission as a Social Media Team Lead will be to grow Babbel’s presence and impact in the world of Social Media, both through our owned channels (Facebook, Twitter, Instagram) and through Influencer Marketing activities – leading a team of expert channel managers.

You will:

• Lead an international team of Social Media Managers and Influencer Marketing Managers, including 4 direct reports
• Be responsible for further developing and implementing Babbel's own Social Media (non-paid) and Influencer Marketing strategies for different markets with local needs and challenges
• Ensure channel-specific goals are met together with the Brand, Country Managers and Paid Social Teams to localise the content to 7 different languages
• Oversee and support the team’s main focus areas (reporting, analysing, budgeting, forecasting, negotiating, campaign management, community management, content creation), with a data-driven approach
• Act as the main spokesperson for the team, reporting on performance and communicating effectively on tests/campaigns/updates related to the channel
• Create an environment of experimentation, innovation and positive collaboration, to be constantly up to speed with the ever-changing social media landscape
• Collaborate with company-wide stakeholders such as PR, Customer Service, Finance, Legal, Didactics, etc.

You have:

• 5+ years of experience in managing social media channels for a brand (previous experience with a subscription business model is a plus), both from an operational and a strategic perspective
• Strong familiarity with the world of Influencer Marketing – possibly with a focus on YouTube and Instagram content creators
• 2+ years of experience in leading a team, including hiring, developing and motivating employees
• Solid analytical skills (with a focus on key social media metrics and on the link between those metrics and ROI)
• An endless curiosity about the world of social media, its potential and the main industry trends
• A strategic mentality, high motivation and the constant willingness to learn
• Full fluency in spoken and written English. Language learning passion is a (very desirable!) plus.

Why Babbel?

• A great mission and highly motivated team that wants to push boundaries
• Fast growth potential and long-term prospects within a highly experienced team
• A lively startup atmosphere with flexible working hours
• A vibrant international team from over 50 different nationalities
• Excellent working conditions with a location in the heart of the Berlin startup scene
• Great company benefits (High-end company bike, fresh fruit & drinks, Hackathons etc.)

Sounds good? We are already looking forward hearing from you! Check out our jobs page, our blog, and our techblog!