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BlaBlaCar's Marketing team is seeking a CRM Manager to join its CRM team. This team works across 8 countries and aims to:
increase the activity of existing members on the platform
market new features to our members
This is an excellent opportunity for hands-on exposure to marketing at one of France's fastest-growing scale-up.
What you will directly contribute to:
Build a tailored CRM strategy for countries working hand in hand with the local Marketing Managers to understand their business needs
Lead the content creation process coordinating designers and copywriters
Implement the campaigns leveraging a cross channel tool (email, push notifications, fullscreens, inbox)
Analyse the performance and build recommendations thanks to reports provided by the data analyst team