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BlaBlaCar is the world’s leading long-distance carpooling platform – a global, trusted community of 70 million drivers and passengers in 22 countries. The platform connects people looking to travel long distances with drivers heading the same way, so they can travel together and share the cost. With the recent integration of a coach network and a commuter carpooling service, BlaBlaCar aims to become the go-to for shared road mobility. Affordable, convenient and user-friendly, wherever there’s a road, there’s a BlaBlaCar.
What you will directly contribute to:
Write high-quality copy for CRM channels: email, landing pages, in-app, push notifications, SMS messages, and paid social media advertisements.
Good understanding of the digital marketing experience.
Leverage research and insights to develop communications that meet our customers’ expectations and needs.
Partner with cross-functional teams (brand, product, and marketing) to execute projects.
A/B test copy across different marketing channels.
Work through multiple review rounds efficiently, managing stakeholders, and working with designers to finish projects on time.
Manage your projects from start to finish; checking in with project stakeholders to ensure copy meets expectations.
Be able to contribute creative ideas, take creative direction, and be flexible.
Present your work to project stakeholders.
What You will need to be successful:
3 years of experience as a copywriter for an advertising agency or in-house for a global brand.
A portfolio showcasing applicable projects.
Degree in marketing, communications or journalism a plus.
Ecommerce/retail experience a plus.
Strong editing skills.
A good understanding of how design and copy work together.
Organization skills; you can effectively manage your time and prioritize your workload.
An ability to make complex marketing programs and products sound simple.
An ability to work with short forms: CTA,
An ability to adapt to a new tone of voice, helping to define and push it forward.
An ability to work in a fast paced environment, collaborating with a broad in-house team.
Experience conceiving of campaign ideas, collaborating with design and brand teams.
A track record managing your own workload efficiently.
Familiarity with Google Docs and Slides.
Fluency in Russian and English.
A few practical details about the role
Start: as soon as you are ready
Fixed-term contract (12 months)
Location: Moscow or anywhere
What is next
If you are ready to join our exciting journey, please apply below.
We will review your application within the next two weeks. If your profile fits our requirements, we will invite for several interviews.
Please note that only complete applications will be reviewed by our hiring team and that all your information will be kept confidential.
BlaBlaCar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.