Global Search (SEM) and Display Marketing Officer

Description

Why join us?

BlaBlaCar is looking for a Global Search (SEM) and Display Officer to join its central marketing team. As such, you will manage our SEM and Display activities in several countries. You will be joining a very skilled and motivated team of people, whose goal is to accelerate BlaBlaCar's growth. Thus, the role requires a sharp, analytical mind and an entrepreneurial spirit. You should be able to envision and plan future campaigns in advance whilst rolling up your sleeves to ensure that the current ones are as efficient as possible.

What you will directly contribute to

• Defining, setting up and optimizing Search and Display marketing campaigns on different platform (Google Ads, Bing and Yandex) for different BlaBlaCar countries

• Collecting, formatting and analysing marketing KPIs to measure performance

• Contributing to the definition of BlaBlaCar's global SEM and display strategy

• Working closely with local Marketing Managers to understand countries’ challenges and prios and provide visibility on the SEM and display roadmap evolution and results

• Participating in the development of new marketing projects