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Paris

Vacancy opened 09-02-2019

CRM Marketing
Marketing Strategy

Description

Why join us?

BlaBlaCar is launching a new business line that is set to fuel tremendous growth for the company.As Head of CRM you will have the unique opportunity to contribute to building a new bus vertical at BlaBlaCar.The Head of CRM will lead the growing CRM team, currently composed of 5 CRM Managers. The team works across 8 countries and leverages a top of the art CRM and tracking stack to:

  • Engage with our community of members to strenghten members’s brand loyalty

  • Increase the activity of existing members on the platform

  • Market new product features to our members

What you will directly contribute to:

  • Manage a team of talented CRM Managers

  • Own the BlaBlaCar CRM vision, roadmap, and performances

  • Conceive, implement and optimize our very first loyalty program

  • Contribute to the comprehensive marketing strategy globally and per country, in coordination with local marketing teams, brand team and paid channels team

  • Build, implement and optimize a tailored CRM strategy for countries, working hand in hand with the local marketing teams

  • Promote the new product features to ensure their adoption by our members

common.workspaces

Benefits

BlaBlaBreak: yearly activity gathering all local team for a weekend together.
BlaBlaBreak: yearly activity gathering all local team for a weekend together.
BlaBlaParty
BlaBlaParty
BlaBlaSwap: yearly office swap in another BlaBlaCar office of your choice
BlaBlaSwap: yearly office swap in another BlaBlaCar office of your choice
BlaBlaTime: weekly global meeting where each team presents its main focus and activities
BlaBlaTime: weekly global meeting where each team presents its main focus and activities
Breakfast
Breakfast
Holidays
Holidays
International Weeks: each six months all local teams get together in the Paris HQ for a week
International Weeks: each six months all local teams get together in the Paris HQ for a week
Onboarding Week in Paris HQ
Onboarding Week in Paris HQ
Team Building Weekend
Team Building Weekend

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