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BlaBlaCar is the world’s leading long-distance carpooling platform – a global, trusted community of 70 million drivers and passengers in 22 countries. The platform connects people looking to travel long distances with drivers heading the same way, so they can travel together and share the cost. With the recent integration of a coach network and a commuter carpooling service, BlaBlaCar aims to become the go-to for shared road mobility. Affordable, convenient and user-friendly, wherever there’s a road, there’s a BlaBlaCar.
Why join us?
With more than 70 millions of users all over the world, BlaBlaCar is putting CRM at the core of its Marketing Strategy.As Head of CRM you will have the unique opportunity to contribute to building a totally new transport network combining carpooling and bus. Reporting to the VP Marketing, you will lead cross-team projects with, among other, local marketing teams, paid marketing team, product team and brand team.The Head of CRM will lead the growing CRM team, currently composed of 8 CRM Managers. The team works accross all BlaBlaCar countries and leverages a top of the art CRM and tracking stack to:
Engage with our community of members to strengthen member’s brand loyalty
Increase the activity of existing members on the platform
Market new product features to our members
What you will directly contribute to:
Manage a team of talented CRM Managers
Own the BlaBlaCar CRM vision, roadmap, and performances
Conceive, implement and optimize our very first comprehensive loyalty program
Contribute to the comprehensive marketing strategy globally and per country, in coordination with local marketing teams, brand team, product team and paid channels team
Build, implement and optimize a tailored CRM strategy for countries, working hand in hand with the local marketing teams
Promote the new product features to ensure their adoption by our members
What you will need to be successful
Significant professional experience in Marketing, including at least one complete experience in CRM
Being able to both lead strategical company projects and to operationally deliver with the team
Prior experience in people management and people development is a must
Strong analytical skills
Be humble, structured, organized, motivated by innovation and a relentless doer
Enjoy working as a team-player and learning from others
Fluent in English
A few practical details about the role
Start: As soon as you are ready!
Location: Paris HQ
Contract: Permanent contract (CDI)
Compensation: Competitive package based on experience
What we offer all of our employees
A start-up spirit that fosters agility, teamwork and impact
Challenging career opportunities in a high-growth and fast-paced environment
An inspiring working environment including state-of-the-art office spaces
Free carpooling to live our value “Be The Member”
Annual BlaBlaBreak which takes us all for an unforgettable weekend
Possibility to do a BlaBlaSwap once a year and go work from another BlaBlaOffice abroad
Bi-Weekly BlaBlaTalks when we learn from each other
Weekly Tech Demos
What is next
If you are ready to join our exciting journey, please apply below: upload your resume in English (PDF format) and answer our questions in English.
Kindly note that only complete applications will be reviewed by our hiring team and that all your information will be kept confidential.
You can expect us to review your application within the following 3 weeks. If your application and profile fit our requirements, we will invite you for an analytical test, followed by a call, 3 onsite interviews and a case study.
BlaBlaCar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.