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Head of Marketing & Distribution - Berlin

Marketing
Marketing Strategy

Description

Company Description

BlaBlaCar is the world’s leading long-distance carpooling platform – a global, trusted community of 70 million drivers and passengers in 22 countries.

The platform connects people looking to travel long distances with drivers heading the same way, so they can travel together and share the cost.

With the recent integration of a coach network and a commuter carpooling service, BlaBlaCar aims to become the go-to for shared road mobility.

Affordable, convenient and user-friendly, wherever there’s a road, there’s a BlaBlaCar.

Job Description

Why join us?

BlaBlaCar is launching a new business line that is set to fuel tremendous growth for the company. Carpooling remains our core business and we should make the 2 modes develop and succeed together.

As a Head of Marketing & Distribution, you will have the unique opportunity to contribute to building a new vertical at BlaBlaCar, while maintaining and growing our market share on carpooling vertical.

Your mission is to define the local marketing & distribution strategy in order to increase our member community in Germany. In this role you are attached to the Country Manager, and you will work closely with the VP Marketing and her teams.

As such, the role requires a high reactivity, strong communication, and analytical skills.

We are looking for someone who has the grit and motivation to join the entrepreneurial adventure.

What you will directly contribute to

  • Owning local marketing strategy and budget

  • Defining marketing plans development

  • Budget management and spend optimization

  • Ensuring channels strategy, local media buy and negotiation with local OTAs

  • Setting up and expanding offline distribution of coach tickets Germany

  • Managing an online and offline team

Qualifications

What you will need to be successful

  • A minimum of 6-8 years of proven marketing experience, both online & offline, ideally in a high-growth environment

  • Strategic ability that ensures projects deliver against business objectives

  • Proven ability to successfully develop and execute major multi-channel marketing campaigns

  • Very strong data and analytical skills

  • Proven experience in team management

  • Strong cross-functional leadership skills

  • Proactive, hard-working and solutions-oriented  

  • Excellent written and verbal communication skills  

  • Native level of German, fluent in English

Additional Information

A few practical details about the role:

  • Start: As soon as you are ready!

  • Location: Berlin

  • Contract: Full-time – Permanent Contract [Full-time position]

  • Compensation: Competitive package based on experience

What we offer all of our employees:

  • A start-up spirit that fosters agility, teamwork and impact

  • An inspiring working environment including state-of-the-art office spaces

  • Free carpooling to live our value “Be The Member”

  • Annual BlaBlaBreak which takes us all for an unforgettable weekend

  • Possibility to do a BlaBlaSwap once a year and go work from another BlaBlaOffice abroad

  • Bi-Weekly BlaBlaTalks when we learn from each other

  • Weekly Tech Demos

What is next?

If you are ready to join our exciting journey, please apply below: upload your resume in English (PDF format) and answer our questions in English.

Kindly note that only complete applications will be reviewed by our hiring team and that all your information will be kept confidential.

common.workspaces

Benefits

BlaBlaBreak: yearly activity gathering all local team for a weekend together.
BlaBlaBreak: yearly activity gathering all local team for a weekend together.
BlaBlaParty
BlaBlaParty
BlaBlaSwap: yearly office swap in another BlaBlaCar office of your choice
BlaBlaSwap: yearly office swap in another BlaBlaCar office of your choice
BlaBlaTime: weekly global meeting where each team presents its main focus and activities
BlaBlaTime: weekly global meeting where each team presents its main focus and activities
Breakfast
Breakfast
Holidays
Holidays
International Weeks: each six months all local teams get together in the Paris HQ for a week
International Weeks: each six months all local teams get together in the Paris HQ for a week
Onboarding Week in Paris HQ
Onboarding Week in Paris HQ
Team Building Weekend
Team Building Weekend

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