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BlaBlaCar is the world’s leading long-distance carpooling platform – a global, trusted community of 70 million drivers and passengers in 22 countries.
The platform connects people looking to travel long distances with drivers heading the same way, so they can travel together and share the cost.
With the recent integration of a coach network and a commuter carpooling service, BlaBlaCar aims to become the go-to for shared road mobility.
Affordable, convenient and user-friendly, wherever there’s a road, there’s a BlaBlaCar.
Why join us?
BlaBlaCar is launching a new business line that is set to fuel tremendous growth for the company. Carpooling remains our core business and we should make the 2 modes develop and succeed together.
As a Head of Marketing & Distribution, you will have the unique opportunity to contribute to building a new vertical at BlaBlaCar, while maintaining and growing our market share on carpooling vertical.
Your mission is to define the local marketing & distribution strategy in order to increase our member community in Germany. In this role you are attached to the Country Manager, and you will work closely with the VP Marketing and her teams.
As such, the role requires a high reactivity, strong communication, and analytical skills.
We are looking for someone who has the grit and motivation to join the entrepreneurial adventure.
What you will directly contribute to
Owning local marketing strategy and budget
Defining marketing plans development
Budget management and spend optimization
Ensuring channels strategy, local media buy and negotiation with local OTAs
Setting up and expanding offline distribution of coach tickets Germany
Managing an online and offline team
What you will need to be successful
A minimum of 6-8 years of proven marketing experience, both online & offline, ideally in a high-growth environment
Strategic ability that ensures projects deliver against business objectives
Proven ability to successfully develop and execute major multi-channel marketing campaigns
Very strong data and analytical skills
Proven experience in team management
Strong cross-functional leadership skills
Proactive, hard-working and solutions-oriented
Excellent written and verbal communication skills
Native level of German, fluent in English
A few practical details about the role:
Start: As soon as you are ready!
Contract: Full-time – Permanent Contract [Full-time position]
Compensation: Competitive package based on experience
What we offer all of our employees:
A start-up spirit that fosters agility, teamwork and impact
An inspiring working environment including state-of-the-art office spaces
Free carpooling to live our value “Be The Member”
Annual BlaBlaBreak which takes us all for an unforgettable weekend
Possibility to do a BlaBlaSwap once a year and go work from another BlaBlaOffice abroad
Bi-Weekly BlaBlaTalks when we learn from each other
Weekly Tech Demos
What is next?
If you are ready to join our exciting journey, please apply below: upload your resume in English (PDF format) and answer our questions in English.
Kindly note that only complete applications will be reviewed by our hiring team and that all your information will be kept confidential.