Marketing Manager

Description

Why join us?

Marketing is at the core of our growth strategy and is one of the most important levers we use to acquire new users globally. This encompasses online and all above the line channels used to boost our growth across the globe. 

As a Marketing Manager you will take the lead of our marketing efforts in Poland and will define and execute the marketing strategy. Your role will include defining positioning and developing messaging that is relevant and engaging for the target audiences. You will work as part of 2-persons local marketing team in order to scale marketing efforts on Polish market while ensuring cost-efficiency. You will also have impact on marketing partnerships strategy. 

This role has the potential for massive impact on BlaBlaCar’s growth trajectory. If you have a strong analytical background, are passionate about tackling new challenges and want to work in a very fast-paced environment, we want to hear from you.

You will report to the Country Manager Poland.

What you will directly contribute to:

• Defining our Marketing strategy with the Country Manager and leading long term brand development and audience strategy by driving local insights and market analysis
• Building a detailed marketing plan based on the marketing strategic goals, including the best media mix and the right set of campaigns
• Preparing marketing budget allocation and monitor very closely our marketing performance to ensure relevance and cost-efficiency, including both above the line and online channels
• Leading marketing execution and impactful projects related to all our channels while balancing our efforts between high performance and impact and strategic innovation
• Driving the local partnership strategy ensuring it matches business KPIs, making key prioritization decisions
• Sharing learnings and best practices with other countries