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Why join us?
BlaBlaCar is looking for a Marketing Manager to join the France team. As a Marketing Manager, you will play a key role in increasing the awareness and adoption of BlaBlaCar in France. You will help by finding new acquisition channels, negotiating with providers, setting-up campaigns and tracking their performance. You will be joining a very skilled and motivated team, whose goal is to accelerate BlaBlaCar's growth in France. Thus, the position requires a sharp, analytical mind and an entrepreneurial spirit. You should be able to envision and plan future campaigns in advance whilst rolling up your sleeves to ensure that the current ones are as efficient as possible.
What you will directly contribute to:
● Defining, setting up and running marketing campaigns● Setting up and managing partnerships (with Online Travel Agencies)● Prepare, launch and execute offline (TV, radio, OOH) and local marketing initiatives (student & street marketing)● Collecting, formatting and analysing marketing KPIs to measure performance● Sharing best practices with other marketing teams, both local and central● Participating in the development of new projects locally● Contributing to market research