Marketing Manager Insurance

Description

Why you would want to join us: 

BlaBlaCar is dedicated to constantly improving the service for its +60 million members community. We listen carefully to our members’ feedback to ensure we give them the best ridesharing experience possible.

In that context, we partnered with AXA in 2015, one of the world's leading insurance companies, offering our members free additional insurance to provide the most reliable service and a better protection when they rideshare.

Beyond this, we believe that BlaBlaCar can go a lot further in offering more services and value to our members with insurance. That’s why we also launched optional trip insurance covers for our drivers as well as an annual car insurance offer.

As a Marketing Manager, you will play a key role in increasing the awareness and sales of BlaBlaSure. You will help by finding new acquisition channels, finding the best creative assets, setting-up campaigns and tracking their performance. You will also contribute to the promotion of other insurance products proposed by BlaBlaCar.

What you will directly contribute to:

Reporting to the Insurance Manager of BlaBlaSure, your main mission is to support the insurance team by handling the following topics:

• Defining, setting up and running marketing campaigns
• Design and adapt Sales messages par channel and segment
• Collecting, formatting and analysing marketing KPIs to measure performance
• Participating in the development of new projects
• Contributing to market research