Now you follow Marketing Performance Analyst. You can view all the Vacancies you follow on your profile.
Why join us?
BlaBlaCar is looking for a Marketing Performance Analyst to join its central marketing channels team. As such, you will play a key role in understanding marketing performances and coordinating efforts between local and central marketing teams. You will leverage your comprehensive view on marketing activities in all BlaBlaCar markets to help articulate recommendations on resources allocations at global level.
You will be joining a very skilled and motivated team of people, whose goals is to accelerate BlaBlaCar’s growth via efficient marketing activities. Thus, the role requires extensive marketing knowledge, in-depth expertise in at least one marketing channel, a sharp and analytical mind, and structured communication skills. You should be able to form an opinion on marketing activities to discuss potential next steps with marketing stakeholders.
What you directly contribute to:
Analyse monthly, quarterly and yearly marketing performances of all BlaBlaCar markets
Provide recommendations on budget allocation and marketing channel mix
Conceive, build and run tracking reports and processes
Accompany local marketing teams on specific projects requiring analytical support and coordination with central teams
Coordinate work with external agencies provide specific marketing performance monitoring services