Product Marketing Lead

Description

Why join us?

We’re seeking an experienced Product Marketing Lead to join our Marketing Team. You will be the first Product Marketing person at BlaBlaCar, with the opportunity to bring value from day 1 and participate in shaping the role and mission for the long run. You will be responsible for building the right strategy to bring to market our major product evolutions and new products successfully, across all our markets (10+). You will join at a very exciting moment for the company and for the role : BlaBlaCar is diversifying its offers and repositioning its brand, making Product Marketing a key success factor.

 What you will directly contribute to:

• Own and manage all aspects of product marketing for existing and new products - focusing on launch, product positioning, messaging, pricing, market and competitive analysis, and internal communications

• From concept to launch, create and execute impactful go-to-market plans that drive awareness and engagement

• Articulate the essence of products and the value they create. Develop a strong messaging hierarchy and effective content strategy plan.

• Lead market research efforts : know your market, customers, and competition and be the voice of the customer for all your stakeholders.

• Develop actionable, data-driven insights to inform product and marketing strategy

• Work cross-functionally with Product, User Experience, Marketing, Brand & Creative, Local operations, PR