Social Media Marketing Specialist

Description

BlaBlaCar is looking for a Social Media Marketing Specialist. As part of this newly created cross-channel team, you will:

• Set up and optimize social media paid marketing campaigns for several BlaBlaCar countries respecting the performance targets and country goals provided by the local Marketing Managers;

• Contribute to the definition and implementation of the social medias innovation roadmap, identifying the most interesting channel opportunities and testing their inclusion in our channel strategy;

• Collect, format and analyse marketing KPIs to measure campaign performance;

• Share learnings and best practices among the Social Medias and Search channels team and the rest of the central marketing team and with the local marketing teams and the company as a whole.