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Why join us?
BlaBlaCar is looking for a Traffic Manager to join its acquisition and promotion team. As such, you will play a key role in defining and launching our digital marketing campaigns on bus product. You will prepare multi-channel marketing plans and work on acquisition channels, with a strong focus on SEA.
You will be joining a very skilled and motivated team of people, whose goal is to accelerate BlaBlaCar's growth. Thus, the role requires a sharp, analytical mind and an entrepreneurial spirit. You should be able to envision and plan future campaigns in advance whilst rolling up your sleeves to ensure that the current ones are as efficient as possible.
What you directly contribute to:
Defining, setting up and running online marketing campaigns
Driving our SEA strategy along with our media agency : manage budget, identify optimizations, improve efficiency, challenge the agency, run regular tests
Analyzing marketing KPIs on SEA but also on other channels, to measure performance, identify growth leverage and new opportunities
Developing new marketing projects