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Product Owner AdTech (m/f/d)


Company Description, part of Axel Springer SE, is a leading drive to store marketing partner across Europe and South America. Bonial inspires millions of shoppers each month by connecting them with their favorite brands & retailers.

More than 1500 retailers & brands across all retail sectors rely on the tailor-made, data driven marketing solutions from to promote their offers & reach measurable business results with maximized return on investment.

Bonial is present on the French market since 2011, and is the leading drive-to-store platform with prestigious clients such as LECLERC, CARREFOUR, LIDL, DECATHLON, TOY’S R’ US and many more household names!

Job Description

The Product Owner AdTech  is responsible to create top-class advertising solutions for retailers & brands.

We are looking for a Product Lead who participates in creating our business vision and contributes to Bonial’s data strategy to ensure our adTech solutions are competitive.

You will:

  • Participate in creating the roadmap and owning the backlog
  • Assess market competition by comparing the company's product to competitors' products.
  • Align and coordinate senior stakeholders to achieve company goals
  • Find and propose beneficial third party collaborations
  • Proactively suggest how we can collect and utilize data across all our apps better
  • Explore data-related business opportunities, e.g. buying or selling data
  • Inform the rest of our Product department and other stakeholders about the latest trends in the AdTech world
  • Be the go-to person when it comes to AdTech topics


  • Degree in Engineering, Computer Science or related
  • 3+ years of relevant work experience in product development
  • Proven experience as a product specialist in AdTech, including DMPs and post-GDPR AdTech products
  • Aware of the latest trends in AdTech industry
  • Familiarity with online / mobile marketing (e.g. Facebook, Instagram, Google etc.)
  • Knowledge of relevant third parties in advertising products and systems
  • Deep understanding of programmatic advertising
  • Ability to understand and communicate technical concepts
  • You are data-driven and know how to get useful insight from it
  • Basic SQL knowledge is plus
  • Strong communication skills in English, German is a plus

Additional Information

Once you are part of Bonial, we offer you great opportunities to grow. We have a clear careerpath, depending on your personal goals. In order to reach these goals, you have feedback talks with your team lead on a regular basis. Additionally, you can enjoy the view of on our roofterrace during our monthly meetups and regular team- and company events

More (fun)facts:

  • Bonial is celebrating its 10th birthday this year!
  • Did you know that employee number one is still working at our company?
  • And our own CMO started as a trainee back in 2012.
  • We have a shiny new office with a good view of the sights of Berlin.
  • We have some seriously impressive Karaoke singers in the company!
  • For parents – we have a nice Family-room in case your Kita is bailing on you..