Description
Responsibilities:
- Manage and mentor a team of 5 experienced marketing managers to help meet growth objectives and move the team to the next level.
- Drive digital channel performance to meet new customer and revenue targets within established ROAS expectations, and perform weekly/monthly/quarterly analysis across channels.
- Foster a culture of continuous optimization by developing and implementing a strong framework for fast, recurring and iterative testing.
- Employ a strategic framework for all challenges in the channels being managed, with a strong understanding and sensitivity for cross-channel impacts and interactions.
- Oversee management of the following digital channels: paid search, shopping engines, paid social, content marketing, programmatic display and retargeting, video advertising and influencer marketing.
- Develop and maintain strong vendor and agency relationships, troubleshoot issues on a case by case basis, and ensure strong extensions of the team with external parties.
- Consult with internal leadership in order to prioritize & optimize high-impact opportunities.
Requirements:
- Minimum 5 years progressive experience in online marketing, ideally in an eCommerce company or startup environment.
- Demonstrated ability to lead and hit fixed goals.
- A rigorous, data-driven, and highly analytical mindset.
- Indisputable track record of growing and scaling innovative businesses or functions.
- Expert-level in any/all of the following: mobile advertising, display advertising, retargeting, video advertising, programmatic buying.
- Excellent communication skills, both written & verbal.
- High degree of creativity and ability to tell stories.
- Excellent negotiation and communication skills.
- Strong organizational skills and ability to manage multiple projects/priorities
- A functional understanding of HTML and Javascript.
- Highly proficient in Excel and third party analytics platforms.
About Casper
Casper is a global sleep company that launched in 2014 with one perfect mattress sold directly to consumers — eliminating commission-driven, inflated prices. Its critically acclaimed sleep surface was developed in-house, has a sleek design, and is delivered in a small, "how did they do that?"-sized box. The company is one of the fastest growing consumer brands of all time, and its product line has increased to include sheets, pillows, a matching foundation, and a dog mattress. Casper was named one of Fast Company's Most Innovative Companies in the World, and its eponymous mattress was crowned one of TIME Magazine's Best Inventions of 2015.
Benefits:
- Competitive salary
- Equity shares
- Excellent medical, vision, and dental insurance
- Comprehensive 401K program
- Fitness and exercise stipend
- Open vacation policy
- Bi-weekly catered lunches
- Free snacks and coffee
- Nap pods
- Gifted bed set (mattress, sheets, pillows)