Description
Looking for a job to get you out of bed?Casper is seeking an experienced Conversion Optimization and Onsite A/B Testing analytics manager to join the Data & Analytics team. Casper is a data-driven company and Data & Analytics Team is responsible for driving data-driven strategy across the company, including providing unique customer and commercial insights, fueling data-driven acquisition and marketing spend to increase marketing effectiveness and efficiency, driving data infrastructure to build capabilities to drive customer lifetime value. We work closely with the Marketing, Tech, Retail, Wholesale, and Product teams to deliver business results. We are constantly testing and building new approaches as we look for ways to grow the Casper business.
The Manager of Onsite Analytics will lead our onsite conversion optimization and A/B testing capability, and work closely with Digital Experience, Tech and Marketing teams to increase conversion rate by leveraging data and analytical insights, and onsite A/B testing.
This person should be analytical and technically strong, fiercely interested in web analytics, site optimization, A/B testing, as well as performance marketing, ecommerce and omni-channel business, learn fast, ask good questions, think creatively and manage their time well.
Casper (casper.com) is a global sleep company that launched in 2014 with an obsessively engineered, outrageously comfortable mattress sold directly to consumers. Its critically acclaimed sleep surface was developed in-house, has a sleek design, and is delivered in a small, "how did they do that?"-sized box. The company is one of the fastest-growing consumer brands of all time, and its product line has expanded to include sheets, pillows, a matching foundation, and a dog mattress. Casper was named one of Fast Company's 50 Most Innovative Companies in 2017, and its eponymous mattress was crowned one of TIME Magazine's Best Inventions.
We are deeply committed to building a diverse and inclusive workforce so that we represent all those who dream big equally.
When you’re not catching zzz’s, this is what you’ll do
- Lead and build a best in class testing and optimization function
- Make strategy recommendations and drive significant business impact through advanced site analytics and website optimization
- Conduct analysis to under customer journey on site and conversion behaviors , identify conversion levers, and provide insights and recommendations for A/B tests and site improvement
- Build comprehensive testing frameworks and champion a testing culture that rapidly tests, measures and iterates. Design and run A/B and multivariate testing initiatives for site design and marketing campaigns.
- Own and be the resident expert in our event tracking, web analytics and testing tools (we use Optimizely, Heap and Google Analytics).
- Create output that tells the story behind the data to non-technical team members so they can execute more effectively
- 5+ years of experience in data analytics with an emphasize on web analytics and site optimization, preferably at an e-commerce brand with a high volume of complex data
- Experience implementing advanced event tracking and working with clickstream data
- Ability to write complex SQL queries
- Fluency with site analytics tools (e.g. Google Analytics, Heap) and A/B testing tools (e.g., Optimizely)
- Experience with scripting languages such as Python (preferred) or R. Solid understanding of open source data mining / data visualization software packages (e.g., pandas, scikit-learn, matplotlib) a plus.
- Working experience applying statistics and machine learning research and techniques to real-world data
- Highly motivated self-starter. Flexible, adaptable, able to work in an entrepreneurial environment
Casper (casper.com) is a global sleep company that launched in 2014 with an obsessively engineered, outrageously comfortable mattress sold directly to consumers. Its critically acclaimed sleep surface was developed in-house, has a sleek design, and is delivered in a small, "how did they do that?"-sized box. The company is one of the fastest-growing consumer brands of all time, and its product line has expanded to include sheets, pillows, a matching foundation, and a dog mattress. Casper was named one of Fast Company's 50 Most Innovative Companies in 2017, and its eponymous mattress was crowned one of TIME Magazine's Best Inventions.
The syrup on your waffles
- Salary to pay your bills, a potential bonus for some splurging, and equity so that you’re part of the Casper family.
- Medical, vision, and dental insurance to help you with those coughs or cavities (too many waffles...).
- 401K program so you can still spend money later in life.
- Extra cash incentives for being healthy and fit (we actually give you money to track your sleep!).
- Unlimited vacation policy. If you need time off just take it; we trust you!
- Bi-weekly catered lunches to catch up with your teammates.
- Free snacks and coffee, including a huge breakfast selection (10 types of cereal anyone?)
- Nap pods, for those days when you stayed out a little too late...
- A full gifted bed set when you join (mattress, sheets, pillows, the works)!
If you dream about this stuff this job is probably right for you. We look forward to learning more about you, but if you’re feeling sleepy, take a nap before applying!
