CRM Analyst (m/f/d)

Created on 14-06-2018

Location Munich

CLOSED VACANCY Apply now

Description

• You analyze and report customer behavior, changes and trends for onsite on all current and upcoming devices
• You are our truffle hunter, who quickly finds smart and pragmatic ways through complex datasets and recognizes customer behavior patterns
• You conduct cohort analysis and cohort A/B testing
• You analyze retention rates and derive actionable insights to optimize
• You understand how attributes, personas and customer types influence communication and value proposition
• You filter growth relevant information from our BI/tracking systems and convert complexity into simplicity
• You autonomously realize projects in cooperation with other departments such as BI, CRM, IT, pricing and business development, which serve the management as a strategic decision-making basis for national and international growth and excellence
• You are responsible for developing and optimizing our real time DMP/DWH to automate marketing campaigns, ensure better targeting and drive marketing efficiency
• You monitor business relevant KPIs on a regular basis • 2+ years of relevant experience working experience as a Marketing Manager, Marketing Analyst, Business Analyst, CRM Marketing Manager, Finance Manager or equivalent
• Profound understanding of Marketing steering in various online and offline channels

• 360 degree understanding of the customer
• Working experience with tools such as Qlik, Tableau, PowerBI (preferred) or similar
• Strong analytical skills and mindset regarding cohorts, marketing and business KPIs
• Bachelor/Master's degree in International Business, Information Systems, Business Informatics, Statistics, Data Science or similar
• Know-how in Google Analytics, Webtrekk, Google Tag Manager is nice to have
• Know-how in segmentation and auis nice to have
• Know-how in creating SQL queries is a big plus, Python is a plus
• Fluent in English or German; every other European language is a plus