Customer Acquisition Analyst M/F

Created on 03-11-2017

Location Munich

CLOSED VACANCY Apply now

Description

• You are our truffle hunter, who quickly finds smart and pragmatic ways through complex datasets and recognizes customer behavior patterns
• You analyze our overall acquisition strategies within our channels organic and paid search, affiliate, cooperation programs (e.g. TV and offline) and new business sales by conducting cohort analysis and cohort A/B testing
• You analyze retention rates and derive call to actions to optimize
• You understand how attributes, personas and customer types influence communication and value proposition
• You filter growth relevant information from our BI/tracking systems and convert complexity into simplicity
• You autonomously realize projects in cooperation with other departments such as BI, CRM, IT, Pricing and Business Development, which serve the management as a strategic decision-making basis for national and international growth and excellence
• You are responsible for developing and optimizing our real time DMP/DWH to automate marketing campaigns, ensure better targeting and drive marketing efficiency
• You monitor business relevant KPIs on a regular basis • Bachelor/Master's degree in International Business, Information Systems, Business Informatics, Statistics, Data Science or similar
• Profound understanding of Customer Acquisition techniques
• 360 degree understanding of the customer
• Know-how in Google Analytics, Webtrekk, Google Tag Manager is nice to have
• Know-how in creating SQL queries is a big plus, HTML/PHP/Java Script are nice to have
• Working experience with BI tools such as Qlik, Tableau or similar
• Strong analytical skills and mindset regarding cohorts, marketing and business KPIs
• Fluent in English or German; every other European language is a plus