Customer Insights Analyst M/F

Created on 13-09-2017

Location Munich

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Description

You are our truffle hunter, who quickly finds smart and pragmatic ways through complex datasets and provides customer insights while recognizing customer behavior patterns
You conduct cohort analysis and cohort A/B testing
You analyze retention rates and derive call to actions to optimize
You understand how attributes, personas and customer types influence communication and value proposition
You filter growth relevant information from our BI/tracking systems and convert complexity into simplicity
You autonomously realize projects in cooperation with other departments such as BI, CRM, IT, pricing and business development, which serve the management as a strategic decision-making basis for national and international growth and excellence
You are responsible for developing and optimizing our real time DMP/DWH to automate marketing campaigns, ensure better targeting and drive marketing efficiency
You monitor business relevant KPIs on a regular basis Bachelor/Master's degree in International Business, Information Systems, Business Informatics, Statistics, Data Science or similar
Profound understanding of Customer Segmentation techniques
360 degree understanding of the customer
Know-how in Google Analytics, Webtrekk, Google Tag Manager is nice to have
Know-how in creating SQL queries is a big plus, HTML/PHP/Java Script are nice to have
Working experience with BI tools such as Qlik, Tableau or similar
Strong analytical skills and mindset regarding cohorts, marketing and business KPIs
Fluent in English or German; every other European language is a plus