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Director Customer Acquisition M/F

Created on 16-08-2018
Location Munich

Description

• You set overall acquisition strategies which will deliver hyper growth and you lead tactical execution of organic and paid search, affiliate, cooperation programs and New Business Sales
• You develop strategic initiatives to drive growth and you leverage our growth team's aggressive A/B testing program to confirm landing pages and other enhancements, as well as strategic initiative hypotheses (e.g. bid management, technical SEO)
• You develop strategies to enter new markets, you create test plans and lead the implementation to optimize paid and unpaid media campaigns
• You work closely with Marketing Intelligence and Finance teams on pacing acquisition spent and ROI, forecasting, customer analytics, and attribution tracking
• You monitor and report key metrics and develop immediate action plans to optimize campaign performance
• You work closely with Product, Marketing and IT teams to develop and execute roadmaps of functional and technological capability enhancements to drive marketing spent efficiency and better customer experience
• You monitor the competitive landscape and best practices and proactively react to market actions and customer needs by improving plans and operational activities
• You drive the performance, career planning and development of our passionate team • Excellent university degree, MBA preferred
• 10+ years in acquisition marketing, with a track record of creating, planning and executing customer acquisition campaigns to drive transformative business results
• Deep channel expertise across the entire marketing mix, especially within SEA/SEO
• Curious, driven and visionary mindset; you're inspired by the road less traveled by and finding creative solutions that others haven't considered
• Comprehensive understanding and application of bid management and on-site SEO methodologies
• Profound leadership experience and strong ability to work across organizational boundaries
• Exceptional organizational skills and attention to detail, as well as ability to prioritize multiple projects simultaneously
• Self-starter who can struggle through ambiguity
• Entrepreneurial spirit that enables you to thrive in a fast-paced environment while working within stringent timelines and balancing short term needs with long term company goals
• Proven ability to communicate across national boundaries and collaborate within global teams
• Fluent in English; every other (European) language is a plus

Benefit

After work drinks

After work d...

Anniversary gift

Anniversary ...

Employee referral bonus

Employee ref...

Free bus rides

Free bus rid...

Health insurance

Health insur...

Maternity/paternity leave

Maternity/pa...

Mobile language course

Mobile langu...

Paid sick days

Paid sick da...

Performance bonus

Performance ...

Regular team events

Regular team...

Relocation support

Relocation s...

Table football

Table footba...

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