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(Senior) Mobile Marketing Manager USA M/F

Created on 11-10-2017
Location Munich

Description

Retentionrate, CVR, push notifications, CPI, LTV, cohorts, SDK is not new to you? That's great, because this will be your tasks:

• You are responsible for the mobile strategy for the US market
• You define, execute and analyze all mobile marketing activities necessary for the US market entry
• You are in charge of the planning, the implementation and the optimization of international mobile campaigns
• You are responsible for the US app store optimization and increase of organic downloads
• You conduct market research, benchmarks and market analysis
• You execute reports and analysis of mobile campaigns and KPIs on a regular basis to evaluate the success of our campaigns against set goals
• You collaborate with other departments for mobile campaign assets, e.g. SEA, Affiliate, Marketing Intelligence
• You will focus on the USA in the beginning, in the long run you will be a mobile acquisition specialist for some channels and will take care of more markets • University degree in Economics, International Business, Business Administration or similar
• 2-3 years practical experience in mobile marketing, ideally for the US market
• Knowledge of the US market as well as mobile industry contacts are a plus
• Good knowledge of mobile specific tools, especially tracking and analysis tools (adjust, app annie) as well as ad networks (e.g. Facebook, Google)
• Experience working with MS-Office, especially Excel
• Fun and an affinity in handling smartphones/tablets, as well as an interest in current developments in the area of new media, mobile devices and mobile/online marketing
• High degree of initiative, enthusiasm, sociability and reliability
• Business fluent in English, native speaker level is a plus

Benefit

After work drinks

After work d...

Anniversary gift

Anniversary ...

Employee referral bonus

Employee ref...

Free bus rides

Free bus rid...

Health insurance

Health insur...

Maternity/paternity leave

Maternity/pa...

Mobile language course

Mobile langu...

Paid sick days

Paid sick da...

Performance bonus

Performance ...

Regular team events

Regular team...

Relocation support

Relocation s...

Table football

Table footba...

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