Description
• You plan, develop and manage the PPC strategy for different markets• You continuously optimize account structure, keyword portfolio, advertising texts and bidding strategies
• You write quick-win scripts to automate manual processes to make the daily work of every SEA manager easier
• You develop scripts & tools for campaign management, campaign optimization and campaign reporting to automate our PPC activities
• You combine information from multiple AdWords accounts, internal CSV files, and databases to create intuitive dashboards that display a variety of important metrics
• You develop automated control mechanisms to alert us to changes in performance
• You work closely with the technical SEO managers and the Marketing Intelligence team • University degree in International Business, Information Systems, Business Informatics, Statistics, Data-Science or similar
• Strong analytical skills and affinity to numbers
• Solid understanding of how AdWords works as an advertising medium
• Strong communication skills as well as an organized, autonomous & team-oriented working style
• Practical use of at least one script language, preferably Python and Javascript
• A high level of initiative & reliability and the motivation to continuously optimize processes
• Fluent in English - any other European language is an advantage
Benefit
After work d...
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CLOSED VACANCY
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