Marketing Manager M/F

Created on 20-04-2018

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Description

• Build the marketing strategy for offline campaigns from conceptualization to implementation
• Measure the performance of your campaigns through marketing-KPIs and business cases
• Cooperate, negotiate and close deals with relevant partners to increase visibility, push offline sales and increase FlixBus' awareness in the US
• Think outside of the box: regularly propose new ideas and innovate campaigns to reach our target group effectively
• Manage your own marketing budget and pitch for extra budget when needed to test and scale campaigns to take offline marketing to the next level
• Create reports and define new performance measurements to analyse and optimize campaign efficiency
• Support the headquarters for campaigns by suggesting topics, content and graphics for all online channels (social media, e-mail, mobile, etc)
• Be the contact person for all offline marketing measures in answering all internal stakeholders • A Bachelor or Master's degree in Business Administration, Communication, Media Studies, or related field
• 1-3 years of online marketing; offline marketing experience is a plus
• Marketing performance mindset and experience working with KPIs is required
• Tech-savvy, comfortable using multiple online tools including MS Office, Outlook and Salesforce
• Excellent communication and relationship-building skills, analytical skills and a structured way of thinking
• Previous Leadership experience is a plus
• Hands on attitude, experience in a start-up environment is a plus
• Spanish-speaking is a plus