(Senior) International Mobile Marketing Manager M/F

Created on 13-09-2017

Location Munich

CLOSED VACANCY Apply now

Description

Retention rate, CVR, push notifications, CPI, LTV, cohorts, SDK are not new to you? That's great, because this will be your tasks:

You define and drive the strategy for app-reengagement and -retargeting
You are in charge of planning, implementing and optimizing performance-oriented mobile campaigns (internationally) with a focus on reengagement/ retargeting - both via paid and owned channels
You are responsible for push notification implementation and further development and you collaborate closely with the CRM team to establish automated lifecycle campaigns (multi-channel - mainly email & push notification)
You work on personalization of our mobile marketing communication and channels
You are an analytical person, you understand different data sources to execute reports and analysis of mobile campaigns and KPIs on a regular basis to evaluate the success of our campaigns, improve them and define new potentials
You define the perfect moment and target group for app (re)activation through analysis of customer data in strong collaboration with our marketing intelligence and data teams
You are a “mobile tracking specialist” and you are the contact person for our product management regarding mobile marketing tracking requirements (e.g. adjust, Webtrekk)
You manage your own projects and work closely together with other teams, both, inside and outside the marketing department, e.g. marketing intelligence, creative, product management Bachelor/Master in Economics, International Business, Business Administration or similar
2-3 years practical experience in mobile marketing
Deep knowledge of mobile specific tools, especially tracking and analysis tools (adjust, app annie) as well as push notification/ CRM tools
Good knowledge of MS-Office, especially Excel
Fun and an affinity in handling smart devices and new technologies, as well as an interest in current developments in the area of new media, mobile/smart devices and mobile/online marketing
High degree of initiative, enthusiasm, sociability and reliability
Fluent in English, every other European language is a plus
Online/ Mobile Marketing experience in the US market is a plus