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Growth Marketing Manager - Web Lead

Created on 31-01-2020
Location San Francisco

Description

At Funding Circle there’s a mission that drives everything we do. Around the world, we want to help small businesses get the finance they need to thrive, creating thousands of jobs as they drive the economy forward.

We have teams in London, Denver, and San Francisco, we’re fusing finance and tech to build new opportunities for those who want to achieve more.

Are you made to do more? Join us!

Team Description

Funding Circle Marketing drives growth, but not just Funding Circle’s. We connect small businesses with the funds they need to grow and small businesses continue to play a vital role in the U.S. economy. So far we’ve lent $10.9 billion resulting in the creation of over 115,000 new jobs globally - and we’re just getting started. We are ambitious and passionate about helping more small businesses. We are curious, data-centric, and action focused in our approach to grow our presence so we can reach more small businesses.

About the Role

Funding Circle is seeking a driven and innovative Growth Marketing Manager in San Francisco, to be responsible and foster the success of the US marketing and blog pages of fundingcircle.com You’ll serve as the web project manager to make sure regular updates run smoothly, on-schedule, and within scope. You’ll work closely with the design team, content team, web developers and the marketing channel managers. You’ll be responsible for web updates, conversion rate optimization, landing pages, technical SEO, and the long-term web strategy.

This role requires someone who's analytical, detailed and thrives in a data and result focused environment. You are always curious about the why and always strive to find the next opportunity to optimize the customer experience. You enjoy diving into data to analyze performance just as much as you enjoy working with our creative team or agencies to design new creative tests. The successful candidate will actively lead performance and work cross-functionally to increase customer acquisition and return on investment to meet business objectives. This includes tracking performance and results, report on monthly critical metrics to partners, and devising test plans.

As the Growth Marketing Manager, you will be responsible for…

  • Website Product Manager: You be responsible for the Funding Circle marketing website: strategy, site navigation, and updates, while working closely with designers and web developers
  • CRO: We believe there should be a test on our top pages all the time, and you’ll build and execute against an a/b testing roadmap
  • Analytics: Report and monitor web metrics via Google Analytics and Amplitude
  • SEO: Work with our agency to further optimize on-page and technical SEO
  • Partner closely with internal teams, including design, content marketing, product marketing, marketing operations, and channel managers to regularly update and improve fundingcircle.com and it’s resource center
  • Vendor and agency management: Manage our web tools including a/b testing and personalization tools, analytics tools, and web development agency
  • Brand: Help ensure the website reflects our brand, voice, positioning, and messaging best practices

You’ve been there and done it…

  • 4+ years Growth Marketing experience, with a deep understanding of web project management, analytics, and conversion rate optimization
  • Basic knowledge and understanding of HTML and CSS knowledge and have partnered with web developers
  • Experience with owning web analytics (Google Analytics), A/B testing (VWO, Optimizely, Adobe T&T, etc)
  • Experience scoping design and development resources to deliver on web projects
  • Excited to work with various teams at Funding Circle to improve our marketing website’s performance
  • Experience with b2b marketing, financial services, SaaS, or subscription products
Bonus
  • Familiarity with business intelligence tools (Domo, Looker, Tableau, etc)
  • Experience with tag management tools (Google Tag Manager, etc)
  • Familiarity and experience with Wordpress, Google Analytics, Hotjar, Amplitude, Marketo, and Craft CMS

At Funding Circle, we celebrate and support the differences that make you, you. We’re proud to be an equal opportunity workplace and affirmative action employer. We truly believe that diversity makes us better.

We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Let me know if you have any questions.

Benefit

Bike to work scheme

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Dental care

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Free Breakfast

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Fresh fruit delivered to the office

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Gym allowance

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Heathcare

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Life & Disability Assurance

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Social clubs

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