Lifecycle Marketing Manager

Description

An opportunity to join a fast-growing FinTech company and play a pivotal role in the development of a customer marketing program, including a review of our platform, data, creative and contact strategies.

We’re looking for a Lifecycle Marketing Manager to help reimagine our CRM and build a best-in-class experience. You’ll focus on our customer’s lifecycles and be heavily involved in designing and delivering creative, automation and messaging to improve conversion.

This is a big opportunity to make your own mark, think-big and work with multiple channels, including email, DM, targeted display and targeted social.

If you’re full of ideas and are looking for a positive, fast-paced environment to put them into action, read on.

As The Lifecycle Marketing Manager you will be responsible for…

• Identifying, designing and developing 1:1 marketing opportunities across a range of channels to increase conversion, reactivate leads and increase retention and engagement of customer base.
• Leading projects with a range of internal and external stakeholders to identify and deliver value, e.g. Marketing, Product, Sales, Tech, Data, Analytics, Creative, Strategy teams, our platform providers and other external agencies
• Managing marketing automation programs, reducing focus on ad-hoc ‘broadcast’ and towards segmentation and lifecycle-led messages.
• Implementing best practices to maximize response and conversion via targeting and creative testing.
• Scoping and effectively prioritizing projects
• Maintaining a focus on testing, optimization and analysis
• Playing a key role in reviewing our platforms, data and creative
• Presenting projects, initiatives and results to broad audiences

• Considerable experience delivering lifecycle/email campaigns either agency or client-side – this is a mid to senior level position and while we are open to a range of associated backgrounds we are looking for someone to take significant ownership
• Deep experience with marketing automation with a strong understanding of how the solution was put together (e.g. data transfers, integrations, automation)
• Ability to join technical understanding with creative skills and an appreciation of customer experience and conversion
• Adept in managing multiple projects and stakeholders
• Advanced testing design and implementation
• Strong Excel competency, comfortable working with complex data and with Analytics stakeholders
• A problem-solving and entrepreneurial mindset
• Bachelors Degree required
• A plus for:
  • Experience building, leading or implementing at least one marketing automation system with Salesforce
  • Experience building programs in Marketo

At Funding Circle, we celebrate and support the differences that make you, you. We’re proud to be an equal opportunity workplace and affirmative action employer. We truly believe that diversity makes us better.