Marketing Operations Analyst

Description

At Funding Circle there’s a mission that drives everything we do. Around the world, we want to help small businesses get the finance they need to thrive, creating thousands of jobs as they drive the economy forward.

We have teams in London, Denver, and San Francisco, we’re fusing finance and tech to build new opportunities for those who want to achieve more.

Are you made to do more? Join us!

Funding Circle Marketing drives growth, but not just Funding Circle’s. We connect small businesses with the funds they need to grow to help small businesses continue to play a vital role in the U.S. economy. So far we’ve lent $10.9 billion, resulting in the creation of over 115,000 new jobs globally - and we’re just getting started. We are ambitious and passionate about helping more small businesses. We are curious, passionate about data, and action focused in our approach to grow our presence so we can reach more small businesses.

Marketing Operations is the backbone of any successful marketing team and we are seeking an analyst to enable performance marketers to focus on driving value.

Our innovative Marketing Operations team is focused on tacking the tasks of today, improving processes for tomorrow, and supporting innovative acquisition efforts to drive growth well into the future. You will have ownership of pipelines between marketing platforms (such as Facebook, Google Ads), our website, and management/measurement/visualization platforms such as Google Tag Manager, Google Analytics and Tableau.

This role requires someone who's analytical, detail oriented and has baseline knowledge of the digital marketing landscape and marketing attribution. You enjoy diving into data to analyze performance just as much as you enjoy designing a framework to enable that analysis. You believe done is better than perfect but recognize you can’t scale on a flimsy foundation. You thrive in a fast-paced environment but can stay engaged with routine tasks.

As the Marketing Operations Analyst you will be responsible for…

Marketing Infrastructure:

Tactical:

• You will own Google Tag Manager and the process by which our website communicates with external management/measurement tools and platforms
• You will own existing and develop new ETL processes to ensure internal access to marketing platform data and accurate data sources for internal reporting. This includes liaising with Data Team to identify, fix, and improve our data pipelines.
• You will oversee day-to-day data execution and define and document business practices

Strategic:

• Work with manager and campaign managers to partner on pixel set-up that reflects platform limitations and measurement framework.

Marketing Reporting:

Tactical:

• You will own Tableau based reports to ensure key partners have access to accurate and timely information at varying levels of granularity
• You will oversee reporting tools to ensure items are entered correctly by team members and reflected correctly in end-user reports
• You will provide overviews of Marketing’s performance to key partners and, with the help of your manager, craft the narrative.

Strategic:

• You will continuously question processes and refine, rebuild, and create reports to serve existing and future needs with a focus on surfacing insights.

Marketing Analytics

• Tactical:
• You will assist channel managers in analyzing campaign performance with consideration of efficiency and conversion through underwritten funnel.
• You will conduct ad-hoc analysis to dig into performance and answer marketing related questions for key partners including Risk
• Strategic:
• You will constantly innovate on measurement framework to assist with spend allocation decisions, campaign execution, and internal storytelling

Our ideal teammate has/is...

• 2+ Marketing data analytics experience. An understanding of the digital and offline marketing landscape and management/measurement tools. Advanced proficiency with Excel and data evaluation skills.
• Bachelors degree
• Experience running existing and writing new SQL based queries
• Attention to detail and the ability to understand the nuances of marketing programs and digital tracking
• Bias towards action. Some questions just need answers while others should fuel further investigation. Proactively probing data, asking questions, and seeking clarity.
• Demonstrated willingness to learn and a curious nature. We have a great team but sometimes you will become the SME on a tool you have never used before. Be open, flexible, and eager to expand your skill set.
• Detailed and process focused with a commitment to improve whatever you touch. A view that the current way does not mean it is right, based on a philosophy that done is better than perfect but scale isn’t possible on a flimsy foundation.

• Familiarity with business intelligence tools (Tableau, etc)
• Experience with tag management tools (Google Tag Manager, etc) and exposure to engineering component

At Funding Circle, we celebrate and support the differences that make you, you. We’re proud to be an equal opportunity workplace and affirmative action employer. We truly believe that diversity makes us better.

We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Let me know if you have any questions.