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Senior Marketing Manager - Community Engagement

Created on 30-10-2023
Location Berlingo

Description

About GetYourGuide

GetYourGuide is the globally leading marketplace for unforgettable travel experiences. Travelers use GetYourGuide to discover the best things to do in a destination. Since its founding in 2009, travelers from over 170 countries have booked more than 80 million tours, activities, and attraction tickets through GetYourGuide. Powered by a global team of over 700 travel experts and technologists, we are headquartered in Berlin and have 17 local offices around the world. Visit our careers website to learn more.


Team mission

The Travel Communities team is building a community for the next generation of travel influencers who share GetYourGuide experiences with their audiences. We're looking for a Senior Marketing Manager - Community Engagement to help us grow and manage this community, enabling them to generate value with their content as they grow their audience. So if you’re a natural storyteller with strong relationship-building and exceptional project-management skills and apply a data-driven mindset to everything you do, then this is the role for you.


You will:
  • Co-own and execute the community engagement and retention strategy, including co-creating a comprehensive growth and retention roadmap and a segmentation, targeting and positioning strategy for the community 
  • Steer the communication and channel strategy, creating compelling content that educates, informs and excites existing and potential community members in alignment with product and stakeholder needs
  • Initiate and manage a number of different projects and campaigns in parallel and work cross-functionally, including planning, execution, stakeholder management and metrics build-up
  • Help to build the right product for the community, balancing their needs and requests with company goals
  • Manage the community Instagram account, including planning the content calendar, writing engaging captions, ideating on engagement posts, etc.
  • Own and track core KPIs such as content delivery, impressions and CPM/CPE targets, including analysis and leveraging the data to refine strategies and optimize processes
  • Manage the cross-promotion of creator content across the business to expand the impact on company-wide initiatives
Who you are
  • You are based in Berlin or are willing to relocate. We operate on a hybrid work model and value in person interaction in our office a minimum of 3 days per week.
  • 3-4 years of content creation experience
  • Demonstrated experience in community building and driving engagement strategies
  • Deep understanding of community management and social media, with a special focus on Instagram (knowledge of TikTok & YouTube is a plus)
  • Excellent project and stakeholder management skills and a proven ability to work cross-functionally
  • A data-driven mindset, with a track record of interpreting data to optimize strategies
  • Product marketing experience is a plus 
  • Experience in travel or marketplace is a plus
  • Excellent written and verbal communication skills in English
How we set you up for success:
  • Invest in your development with an annual personal growth budget
  • Create a comfortable workspace at home with an annual home office budget
  • Become a part of our success with virtual stock options
  • Enjoy flexibility with a hybrid work-from-home and telecommuting policy
  • Save on transportation costs with discounted public transportation tickets
  • Support your loved ones with generous maternity and paternity leave policies

And more...


We look forward to hearing from you

Unlock your full potential and join our mission to create unforgettable experiences for millions around the world. If you have the skills and passion for joining our team, we invite you to apply by submitting your CV/resume in English through the form below. Check out how we hire for tips and visibility into our process and check out life at GetYourGuide. If you have any further questions, please do not hesitate to contact us via We are an equal-opportunity employer

Our commitment is that every qualified person will be evaluated according to skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with the application. 


Important notice: Protect yourself from recruitment scams

We want to ensure your safety during the application process. Please be aware of potential scammers impersonating GetYourGuide recruiters. Remember, GetYourGuide never requests payment or sensitive personal information during recruitment. All official job opportunities are exclusively posted on our Careers page. If you suspect fraudulent activity, report it to

#LI-Hybrid

Benefit

Annual External Training Budget

Annual Exter...

Free German Lessons

Free German ...

Pizza & Beer Fridays

Pizza & Beer...

Virtual Stock Options

Virtual Stoc...

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