Groupm Esp Italy | Sports Strategic Researcher

Description

• GroupM is the media holding of the WPP Group. The agencies Maxus, Mec, Mediacom, Mindshare, are powered by GroupM and everyone fits themselves into the market with different skills and competences. 
• GroupM is the world’s leading media investment management group. We have the intelligence to find or create valuable audiences and outcomes. We have the power to reach and engage audiences most effectively and efficiently. Our vision is to be unrivaled in everything we do. We’re game-changers. We use our leadership, inventiveness and scale to drive advantage for our clients, partners and our people. We collaborate across the globe and our group to unlock new opportunities and deliver advantage. 
• Our strengths are focused on the creation of purchasing and advertising planning, econometrics models, performance marketing, digital media and big data management. Finally, we offers our competences about entertainment, content and about return on investments analysis. 
• GroupM ESP Mission: Discover, create, develop and measure sports partnerships in Italy supporting the GroupM agencies (Mindshare, MEC, Mediacom, Maxus) in the identification, negotiation and activation of sports project on behalf of their clients; while also expanding focus to support direct clients outside the agencies. 
• Working in the media industry never gets boring, we hire people who take the job seriously, but don’t take themselves too seriously. Express your talent. We’re ready, and you? 

OBJECTIVE AND SCOPE OF THE ROLE 

• The person we are looking for will work in ESP the dedicated Sports Department team of GroupM 
• The main role: responsible for the development of consumer researches and communication strategies to support the integration of sport sponsorship into advertising campaigns 
• The person will cohesively work with GroupM Research department to access the wide set of tools, the deep marketing intelligence and the use of the best methodology as well as with GroupM agencies in order to develop the best solutions 
• Future Trends & Scenarios, analysis on the evolution of the Media Environment and ongoing monitor for the Consumer Understanding 

RESPONSIBILITIES 

• The person will have to develop Trends & Scenarios, analysis and ongoing monitor to support the commercial offering of the department 
• The person will have to know all the key products and tools to feed the analysis and consumer understanding together with the main dataset used to analyze data & information 
• Particularly appreciated also the creative use of different sources useful to feed the analysis and the ongoing monitors 
• He/She will also have access to the skills and know how of the whole research department in order to design the best solutions 

WORKPLACE LOCATION 

Assago (MI) 

REWARD

A competitive reward package will be based upon the appointed individual.