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Milan

Vacancy opened 11-02-2019

RECRUITER'S INSIGHTS
Applications
23

Description

Description

• We are looking for a SEO Specialist to join GroupM [m]PLATFORM. Based in Assago (Milan) he/she will be responsible for the design and the implementation of projects in SEO environment for prestigious client companies in different industries, providing a high standard of advice, strategic and operational support.

• He/She will be responsible for managing all SEO activities such as content strategy, tech assessment, link building and keyword strategy to increase rankings on all major search networks.

• He/She will work closely with the other SEO specialists, Web Analysts and Accounts to cure offers and implement SEO strategies in synergy with other digital levers

• Reporting of the role: The SEO Specialist will report to Managing Director of Data & Insight



Responsibilities

• Analyzing business requirements to propose the most performing SEO project’s solutions

• Performing ongoing keyword research including discovery and expansion of keyword opportunities

• Researching and implementing content recommendations for organic SEO success

• Executing tests, collecting and analyzing data and results, identifying trends and insights to achieve maximum ROI in SEO activities

• Optimizing copy and landing pages for search engine marketing

• Research and analyze competitors’ organic status quo

• Develop and implement link building strategy

• Work with the development teams to ensure SEO best practices are properly implemented on newly developed code

• Work with editorial and marketing teams to drive SEO in content creation and content programming

• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

• Continually look for opportunities to streamline and improve processes

• Ensuring timely and accurately monthly, quarterly and annual reports as required

• Mentoring younger colleagues



Requirements

• BS/MS degree in engineering, marketing or a related field

• Proven SEO working knowledge of search engine optimization practices

• Deep knowledge of ranking factors and search engine algorithms and up-to-date with the latest trends and best practices in SEO

• Prior experience in content marketing and content growth

• Ability to work with back-end SEO elements

• Experience in developing link building strategies

• Strong familiarity with the most common search tools (Google Search Console, SemRush, Screaming frog, AWR, MajesticSEO, etc)

• In-depth experience with website analytics tools (e.g, Google Analytics, Adobe)

• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Experience with A/B and multivariate experiments

• Strong written/verbal communication skills

• Good speaking of English language. Second European language is a plus.

• Excel and PowerPoint high knowledge

• Ability to multitask in a fast paced environment

• Successfully meet deadlines

• Experience in managing complex projects

• Strong organizational, verbal and analytical skills

• Ability to work within a team and independently

common.workspaces

Benefits

 Fruttivendolo in azienda
Fruttivendolo in azienda
Biblioteca
Biblioteca
Buoni pasto
Buoni pasto
Convenzioni bancarie
Convenzioni bancarie
Convenzioni fitness&wellness
Convenzioni fitness&wellness
Convenzioni teatrali
Convenzioni teatrali
Convenzioni Travel
Convenzioni Travel
Farmacia in Azienda, Convenzioni sanitarie, Donazioni AVIS
Farmacia in Azienda, Convenzioni sanitarie, Donazioni AVIS
Fisioterapista in azienda
Fisioterapista in azienda
Flexible Hours, Team Building Weekend, Home Working
Flexible Hours, Team Building Weekend, Home Working
Panettiere in azienda
Panettiere in azienda
Performance Bonus
Performance Bonus
Yoga in azienda
Yoga in azienda

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