Description
Description• We are looking for a SEO Specialist to join GroupM [m]PLATFORM. Based in Assago (Milan) he/she will be responsible for the design and the implementation of projects in SEO environment for prestigious client companies in different industries, providing a high standard of advice, strategic and operational support.
• He/She will be responsible for managing all SEO activities such as content strategy, tech assessment, link building and keyword strategy to increase rankings on all major search networks.
• He/She will work closely with the other SEO specialists, Web Analysts and Accounts to cure offers and implement SEO strategies in synergy with other digital levers
• Reporting of the role: The SEO Specialist will report to Managing Director of Data & Insight
Responsibilities
• Analyzing business requirements to propose the most performing SEO project’s solutions
• Performing ongoing keyword research including discovery and expansion of keyword opportunities
• Researching and implementing content recommendations for organic SEO success
• Executing tests, collecting and analyzing data and results, identifying trends and insights to achieve maximum ROI in SEO activities
• Optimizing copy and landing pages for search engine marketing
• Research and analyze competitors’ organic status quo
• Develop and implement link building strategy
• Work with the development teams to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Continually look for opportunities to streamline and improve processes
• Ensuring timely and accurately monthly, quarterly and annual reports as required
• Mentoring younger colleagues
Requirements
• BS/MS degree in engineering, marketing or a related field
• Proven SEO working knowledge of search engine optimization practices
• Deep knowledge of ranking factors and search engine algorithms and up-to-date with the latest trends and best practices in SEO
• Prior experience in content marketing and content growth
• Ability to work with back-end SEO elements
• Experience in developing link building strategies
• Strong familiarity with the most common search tools (Google Search Console, SemRush, Screaming frog, AWR, MajesticSEO, etc)
• In-depth experience with website analytics tools (e.g, Google Analytics, Adobe)
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Experience with A/B and multivariate experiments
• Strong written/verbal communication skills
• Good speaking of English language. Second European language is a plus.
• Excel and PowerPoint high knowledge
• Ability to multitask in a fast paced environment
• Successfully meet deadlines
• Experience in managing complex projects
• Strong organizational, verbal and analytical skills
• Ability to work within a team and independently