iwoca Ltd.  logo iwoca Ltd.

Campaign Manager - Direct Mail

Created on 16-03-2023
Location London

Description

We’re here because we believe in small businesses. We believe they deserve better than waiting weeks for a loan. And we believe it’s our job to help them grow.

We started in 2012 with these principles, and we hold true to them today – now that we’re one of the fastest-growing fintechs in Europe. In the time between, we’ve built the best tech platform in lending, won several awards and opened up £3.5 billion in loans to over 70,000 businesses.

So what’s next? Our mission now is to help one million businesses who need us. To do this, we’ll need new products and partnerships. But most of all, we’ll need smart, hands-on people to join us on the journey and get us to our goal.

Requirements

We are looking for a strategic and analytical person to own a marketing channel from A to Z and who loves to see the impact their ideas have on the business. You’ll be responsible for growing our Direct Mail channel and drive new valuables small business customers to iwoca: To get there:

  • You will own our Direct Mail Test and Learn roadmap: you’ll maintain a portfolio of promising ideas (from data sources to creatives), decide their level of priority, and ensure a robust testing framework is applied for each test you run.
  • You will become an expert of our marketing database and our lead score model: assessing the quality of our data sources, identifying features that discriminate valuable leads from poor leads (and much more), reducing your manual tasks with smart coding. Like a Product Manager, you’ll be responsible for writing the roadmap and brief plans, and you’ll be supported by a network of data scientists and engineers.
  • Running a tight ship: you will be responsible for briefing and implementing our direct mail campaigns. To do that, you will create strong creative briefs and work closely with multiple teams, internal and external (design, data analyst, mail providers) to deliver top-of-class Mails. You’ll also ensure that we remain compliant with GDPR by being the Unsubscribes process owner. You will analyse your campaign performance, understand drivers of ROI, identify learnings and optimise your futures campaigns accordingly.

Ideally, you’ll:

  • Have a strong capacity to understand the bigger picture and how your actions can affect the overall commercial success of iwoca
  • Be resourceful, and great at project management: unafraid to tackle new challenges, breaking down complicated projects into simple steps, organising and rallying stakeholders to make progress in a smooth and timely way
  • Have a strong analytical skill set, demonstrating excellent attention to detail: confident with drawing insights from complex datasets and forming data-driven arguments.
  • Have some coding notion, and excited at the prospect of developing this skills using NoteBook
  • Be excited about helping small businesses thrive

We want to make iwoca a place where everyone feels welcome, where you can confidently be yourself. We understand that inclusivity, and diversity that comes through greater inclusivity, isn't an optional add-on; it's the core ingredient of what makes us great. We care about making iwoca a healthy and happy community for all of our team members to thrive in.

Benefits

We put a lot of effort into making iwoca a brilliant place to work:

  • Offices in London, Leeds and Frankfurt
  • Events and clubs, like bingo, comedy nights, yoga classes, football…
  • Two company retreats a year, we’ve been to France, Italy, Spain and further afield
  • Plenty of drinks and snacks in our offices

Our benefits:

  • Medical insurance from Vitality, including discounted gym membership
  • 25 days’ holiday and an extra day off for your birthday
  • Instant access to emotional and mental health support with our partner, Spill
  • Share options
  • Generous maternity leave and shared parental leave
  • A nursery tax benefit scheme to help you save money
  • Paid volunteering time to support your chosen charity
  • Extra leave if you want to travel or study
  • One-month fully paid sabbatical after 4 years
  • Cycle-to-work scheme and electric car scheme

And to make sure we all keep learning, we offer:

  • An L&D budget for everyone, including a book budget
  • Company-wide talks with internal and external speakers
  • Access to learning platforms like Treehouse if you want to learn to code

Benefit

25 days holiday a year, plus all UK Bank holidays

25 days holi...

A smart, fun and internationally diverse team - together, we represent over 35 different nationalities

A smart, fun...

Additional leave so that you can take more time to go travelling or to study, outside of your holiday allowance

Additional l...

An additional Day Off on your Birthday

An additiona...

Company-wide talks with internal and external speakers

Company-wide...

Cycle-to-work scheme for great value bikes

Cycle-to-wor...

Enhanced maternity/paternity leave and shared parental leave

Enhanced mat...

Plenty of drinks and snacks in our office kitchen

Plenty of dr...

Pool, ping pong, foosball tables and tournaments, morning yoga and an ever-growing number of active clubs (you can set up your own!)

Pool, ping p...

Regular novelty perks such as free massages, which can be proposed by anyone in the team

Regular nove...

Stock options for all employees after 6 months within the business

Stock option...

The opportunity to give your time to support a charity of your choice, via a paid volunteering day

The opportun...

Working from the summer/ winter house twice a year

Working from...

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