Description
We’re here because we believe in small businesses. We believe they deserve better than waiting weeks for a loan. And we believe it’s our job to help them grow.
We started in 2012 with these principles, and we hold true to them today – now that we’re one of the fastest-growing fintechs in Europe. In the time between, we’ve built the best tech platform in lending, won several awards and opened up £3.5 billion in loans to over 70,000 businesses.
So what’s next? Our mission now is to help one million businesses who need us. To do this, we’ll need new products and partnerships. But most of all, we’ll need smart, hands-on people to join us on the journey and get us to our goal.Requirements
We’re looking for an analytical, driven performance marketing manager to run one of iwoca’s biggest marketing channels, and ultimately increase our revenue across the UK market.
You’ll be supporting our Paid Search channel growth by driving new valuables small business customers to iwoca: To get there:
- You are already experienced with Paid Search platforms: with the support of an agency and our Platform partners, you will be in charge of growing our Google and Bing advertising campaigns. To do this, you will develop innovative bidding strategies to test, brief and create new landing pages and ensure best practices are followed.
- You are becoming an expert of our customer acquisition funnel and our internal data. You’ll ensure robust tracking and web analytics settings to inform attribution and analyse user journeys.
- You will build insightful reporting and analytics campaigns performance, understand drivers of ROI, identify learnings and opportunities to optimise.
- You will own our Paid Search Test and Learn roadmap: you’ll maintain a portfolio of promising innovation ideas, decide their level of priority, and ensure a robust testing framework is applied for each test you run. You will be responsible for communicating your test learnings across the wider team.
What we’re looking for
- You have 2+ years of experience with Paid Search platforms (Google, Bing…).
- Have experience using reporting tools such as Google Analytics and Looker.
- Strong analytical skill set: confident with drawing insights from complex datasets and forming data-driven arguments
- Resourceful and great at project management: unafraid to tackle new challenges, breaking down complicated projects into simple steps, organising and rallying stakeholders to make progress in a smooth and timely way.
- Driven, hard working and uncompromising in delivering high quality results in tight timelines.
- Excited about helping small businesses thrive.
- An experience in Youtube, Discovery and Display is a plus, but not mandatory.
We want to make iwoca a place where everyone feels welcome, where you can confidently be yourself. We understand that inclusivity, and diversity that comes through greater inclusivity, isn't an optional add-on; it's the core ingredient of what makes us great. We care about making iwoca a healthy and happy community for all of our team members to thrive in.
Benefits
We put a lot of effort into making iwoca a brilliant place to work:
- Offices in London, Leeds and Frankfurt
- Events and clubs, like bingo, comedy nights, yoga classes, football…
- Two company retreats a year, we’ve been to France, Italy, Spain and further afield
- Plenty of drinks and snacks in our offices
Our benefits:
- Medical insurance from Vitality, including discounted gym membership
- 25 days’ holiday and an extra day off for your birthday
- Instant access to emotional and mental health support with our partner, Spill
- Share options
- Generous maternity leave and shared parental leave
- A nursery tax benefit scheme to help you save money
- Paid volunteering time to support your chosen charity
- Extra leave if you want to travel or study
- One-month fully paid sabbatical after 4 years
- Cycle-to-work scheme and electric car scheme
And to make sure we all keep learning, we offer:
- An L&D budget for everyone, including a book budget
- Company-wide talks with internal and external speakers
- Access to learning platforms like Treehouse if you want to learn to code