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CRM Lead (m/f) | Warsaw

Vacancy opened 17-12-2018

CRM
Customer Relationship Management
Excel
Marketing
Optimization
Salesforce

Description

As CRM lead, you will be part of the marketing team in our office in Warsaw. The main function for this role is to manage SEM/SEO campaigns for the Polish market and utilize to the full our database potential.


A day in this job


  • Analyse, define and manage the advanced customer relationship management strategy to optimize customer retention and reactivation;
  • Build an ad-hoc campaign analysis framework focusing on main KPI's to drive actionable insights and recommendations to improve performance;
  • Data segment selections for CRM campaigns;
  • Develop customers through propensity models and provide the cross/up-sell offers targeted to each customer;
  • Work with the current teams to define contact strategy optimization to increase retention rates and customer's activity while reducing the volume of un-subscribers;
  • Analyse customer behaviour and customer loyalty;
  • Formulate, monitor and analyse SEM campaigns across major search engines such as Google to meet and exceed targets within CPA constraints;
  • Carry out ongoing optimization of campaigns by means of keyword research, ad copy creation and A/B testing, bid-management and landing page optimization;
  • Assisting Head of Marketing with integration of marketing systems;
  • Ad-hoc reporting and analysis, reporting on pipelines.

Desired skills & experience:


  • Hold a Master degree from a recognized school;
  • Strong background in managing CRM tools such as Salesforce Marketing Cloud, Siebel CRM;
  • Knowledge of customer lifecycle, campaign measurement and analytics, customer targeting and segmentation;
  • Campaign A/B testing;
  • Experienced using hard data and metrics to measure performance, determine improvements and innovation;
  • Strong analytical skills with high attention to details and excellent verbal and written communication skills;
  • Ability to understand customer and commercial data;
  • Team player with good planning and organizational skills and the ability to manage own workload;
  • Preferably experience in managing SEM campaigns in Google/Yahoo/Bing of advantage;
  • Well-versed in using tools and technologies relevant to SEM (tracking, landing page optimization, AdWords editor, bid management);
  • Microsoft Office proficiency, particularly Excel;
  • Fluent in English and native Polish.

What is in it for you?


  • You will join a self-driven team who is proactively looking for new solutions and a manager who supports ideas and enable their implementation;
  • In this role, you will gain experience in the fintech space participating in developing the e-commerce business in Poland;
  • An awesome new office in Warsaw with the best views from the city and plenty of things to do nearby;
  • 26 days of paid leave, so long as you promise to come back!.

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