As CRM lead, you will be part of the marketing team in our office in Warsaw. The main function for this role is to manage SEM/SEO campaigns for the Polish market and utilize to the full our database potential.
A day in this job
Analyse, define and manage the advanced customer relationship management strategy to optimize customer retention and reactivation;
Build an ad-hoc campaign analysis framework focusing on main KPI's to drive actionable insights and recommendations to improve performance;
Data segment selections for CRM campaigns;
Develop customers through propensity models and provide the cross/up-sell offers targeted to each customer;
Work with the current teams to define contact strategy optimization to increase retention rates and customer's activity while reducing the volume of un-subscribers;
Analyse customer behaviour and customer loyalty;
Formulate, monitor and analyse SEM campaigns across major search engines such as Google to meet and exceed targets within CPA constraints;
Carry out ongoing optimization of campaigns by means of keyword research, ad copy creation and A/B testing, bid-management and landing page optimization;
Assisting Head of Marketing with integration of marketing systems;
Ad-hoc reporting and analysis, reporting on pipelines.
Desired skills & experience:
Hold a Master degree from a recognized school;
Strong background in managing CRM tools such as Salesforce Marketing Cloud, Siebel CRM;
Knowledge of customer lifecycle, campaign measurement and analytics, customer targeting and segmentation;
Campaign A/B testing;
Experienced using hard data and metrics to measure performance, determine improvements and innovation;
Strong analytical skills with high attention to details and excellent verbal and written communication skills;
Ability to understand customer and commercial data;
Team player with good planning and organizational skills and the ability to manage own workload;
Preferably experience in managing SEM campaigns in Google/Yahoo/Bing of advantage;
Well-versed in using tools and technologies relevant to SEM (tracking, landing page optimization, AdWords editor, bid management);
Microsoft Office proficiency, particularly Excel;
Fluent in English and native Polish.
What is in it for you?
You will join a self-driven team who is proactively looking for new solutions and a manager who supports ideas and enable their implementation;
In this role, you will gain experience in the fintech space participating in developing the e-commerce business in Poland;
An awesome new office in Warsaw with the best views from the city and plenty of things to do nearby;
26 days of paid leave, so long as you promise to come back!.
Friedrichstraße 68, Berlin 10117
Information for companies: +49 (0)1745 212
Via G. Fara 35
20124 - Milano (MI)
P. IVA / C.F. 08450800969
Cap. Sociale: € 25,000 i.v.
REA n. MI - 2027147
Information for companies: +39 02 82780 275
General Information: +39 02 82780 276