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CRM Lead (m/f) | Warsaw

Vacancy opened 17-12-2018

Customer Relationship Management


As CRM lead, you will be part of the marketing team in our office in Warsaw. The main function for this role is to manage SEM/SEO campaigns for the Polish market and utilize to the full our database potential.

A day in this job

  • Analyse, define and manage the advanced customer relationship management strategy to optimize customer retention and reactivation;
  • Build an ad-hoc campaign analysis framework focusing on main KPI's to drive actionable insights and recommendations to improve performance;
  • Data segment selections for CRM campaigns;
  • Develop customers through propensity models and provide the cross/up-sell offers targeted to each customer;
  • Work with the current teams to define contact strategy optimization to increase retention rates and customer's activity while reducing the volume of un-subscribers;
  • Analyse customer behaviour and customer loyalty;
  • Formulate, monitor and analyse SEM campaigns across major search engines such as Google to meet and exceed targets within CPA constraints;
  • Carry out ongoing optimization of campaigns by means of keyword research, ad copy creation and A/B testing, bid-management and landing page optimization;
  • Assisting Head of Marketing with integration of marketing systems;
  • Ad-hoc reporting and analysis, reporting on pipelines.

Desired skills & experience:

  • Hold a Master degree from a recognized school;
  • Strong background in managing CRM tools such as Salesforce Marketing Cloud, Siebel CRM;
  • Knowledge of customer lifecycle, campaign measurement and analytics, customer targeting and segmentation;
  • Campaign A/B testing;
  • Experienced using hard data and metrics to measure performance, determine improvements and innovation;
  • Strong analytical skills with high attention to details and excellent verbal and written communication skills;
  • Ability to understand customer and commercial data;
  • Team player with good planning and organizational skills and the ability to manage own workload;
  • Preferably experience in managing SEM campaigns in Google/Yahoo/Bing of advantage;
  • Well-versed in using tools and technologies relevant to SEM (tracking, landing page optimization, AdWords editor, bid management);
  • Microsoft Office proficiency, particularly Excel;
  • Fluent in English and native Polish.

What is in it for you?

  • You will join a self-driven team who is proactively looking for new solutions and a manager who supports ideas and enable their implementation;
  • In this role, you will gain experience in the fintech space participating in developing the e-commerce business in Poland;
  • An awesome new office in Warsaw with the best views from the city and plenty of things to do nearby;
  • 26 days of paid leave, so long as you promise to come back!.