Head of Sales & Marketing Spain (m/f) | Madrid

Description

Join the financial revolution!

Are you passionate about finance and want to make a real change? Join Kreditech and our team of over 300 professionals and become part of a transforming industry. From engineering, to design, to analytics, and collections, we do things differently and we reward great ideas, team work and persistence. We have a lot of work to do – and we want you to join us!

Your Role

• Responsible for the Sales and Marketing performance of Kreditech’s Product portfolio in Spain, consisting of Microloans, Instalment Loans and  LaaS partnerships;
• Plan, monitor and execute marketing strategies across all channels including affiliate, SEA, SEO, Display, Social media, PR, Offline, Partnerships and branding;
• Plan, monitor and execute marketing strategies focused on both new client acquisition and customer retention as well as upsell;
• Lead a team of experts in SEA/Display, Affiliate and SEO/Social Media/PR/Content to excel in their fields and to achieve their predefined targets;
• Developing local strategies and adhering to Kreditech’s overall vision and strategy, while  achieving and exceeding your targets in sales/issuing within assigned budget restrictions;
• Source, negotiate and implement local strategic B2B partnerships;
• Analyze customer acquisition funnels and general marketing performance metric enable to consistently optimize and outperform targets and goals;
• Provide relevant feedback in terms of product/reporting and other areas of the business to support country performance;
• Conduct competitive analysis on key segments to define and optimize the market strategy for reaching and engaging customers;
• Share best practices with peers in our other active markets to build knowledge and continuously develop a stronger position for the company in your local, as well as other markets;
• Manage a substantial marketing budget across all marketing channels;
• Collaborate with various internal stakeholders including BI, Product, Engineering, Operations to ensure efficient communication channels are maintained and that performance is consistently improved;
• Report directly to the Country Managing Director.

Your Strengths

• Hold a Bachelor's degree (preferably in Marketing) with top grades from a recognized school;
• 5+ years of professional experience digital marketing with direct experience in Affiliate, SEA, SEO, Display, Social media. Further experience in offline campaigns including TV/Radio highly preferred;
• Experience in operation €2+ million annual marketing budgets;
• Experience in customer retention, cross- and upsell strategies;
• Fintech/Consumer finance experience is a strong plus;
• Experience in negotiating and driving partnership deals with relevant partners;
• Have a good understanding of branding and how to achieve consumer loyalty;
• Very analytical and feel comfortable working with numbers, incl. using hard data and metrics to measure performance, determine improvements and operating the day to day business. Good MS Excel skills is a must;
• Strong understanding of attribution models, cross channel & cross device marketing;
• Strong campaign/project management skills;
• Ability to self motivate and to drive, execute and deliver against ambitious goals;
• Outstanding people management skills and experience in leading team of 3+ employees including motivating and providing meaningful feedback to ensure human capital growth and development;
• You are a team player who strives to create positive cultures with hard deliverables and humor in the workplace;
• Fluency in English and native Spanish speaker.

We accept applications exclusively through our recruiting platform, found under the ‘Apply Now’ link. Please upload your CV in English exclusively.