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Head of Performance Marketing (m/f) | Madrid

Vacancy opened 30-08-2018

Agile
Digital Marketing
Excel
Marketing
Performance marketing
Project Management

Description

A day in this job
  • Responsible for the Marketing performance of Kreditech’s Product portfolio in Spain;
  • Develop local strategies while adhering to Kreditech’s overall vision and strategy;
  • Manage a substantial marketing budget across all marketing channels;
  • Lead a team of experts in their fields to achieve both qualitative and quantitative business targets;
  • Plan, monitor and execute marketing campaigns across channels such as Affiliate / Partnerships, SEM/SEO, Display, Social Media, PR, Offline and Branding as well as CRM campaigns - covering new client acquisition, customer retention and upsell strategies;
  • Constantly analyze customer acquisition funnel and general marketing performance metrics to consistently optimize and outperform targets and goals;
  • Conduct competitive analysis on key segments to define and optimize the market strategy for reaching and engaging customers;
  • Proactively provide relevant feedback in terms of product/reporting and other areas of the business to support country performance;
  • Share best practices with peers in other active markets to build internal knowledge base;
  • Collaborate with various internal stakeholders including BI, Product, Engineering, Operations to ensure efficient communication channels are maintained and performance is consistently improved;
  • Source, negotiate and implement local strategic B2B partnerships;
  • Report directly to the Country Managing Director.

Desired Skills & experience
  • Hold a Bachelor's degree with top grades from a recognized school; Preferably of fields such as marketing, economics, business management, mathematical engineering;
  • 5+ years of professional experience in digital marketing, including  Affiliate, SEM/SEO;
  • Customer retention, cross- and upsell strategies. Branding TV/Radio experience of advantage;
  • Proactive - Ability to self motivate and drive, execute and deliver against ambitious goals;
  • Analytical, Numbers driven, incl.use of hard data and metrics to measure and improve performance. Strong MS Excel skills is a must;
  • Strong understanding of attribution models, cross channel & cross device marketing;
  • Strong campaign/project management skills;
  • Fintech/Consumer finance experience is a strong plus;
  • Fluency in English and native Spanish speaker;
  • You are a team player who strives to create a positive culture with hard deliverables and humor at the workplace;
  • Outstanding people management skills and experience in leading teams of 3+ employees.


At Kreditech, we like to constantly challenge the status quo and improve our ways of working. We are a data driven company who are enthusiastic about agile methodology. Diversity is in our DNA and we strongly believe that having different perspectives, experiences and backgrounds will lead to the best environment for our employees and better products to our customers. If this sounds like the kind of company you’d like to work with, please apply here!


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