Description
We’re looking for a Marketing SEO Inbound Manager to increase Musement’s share in the Spanish-speaking markets by driving marketing activities to the right target audience across different organic channels.RESPONSIBILITIES:
- Overview the development of your market from a holistic marketing perspective
- Create and execute original, forward-looking plan/strategy that reflects Musement’s core brand values in order to drive inbound marketing growth
- Manage and execute SEO outreach and rankings
- Manage PR agency, content marketing pipeline (including the blog) and Social (liaison with our Social Media Manager), marketing partnerships (blogs and travel sites) and other distribution channels, including freelancers and agency management when applicable
- Engage bloggers, relevant partners and social media accounts
- Promote, seed, and share brand initiatives
- Improve market performance management for all key metrics: Organic Acquisition and support: Retention, Brand and Big Partnerships
- Responsibility to achieve market targets: organic (SEO+direct+social): bookings, gross revenue and net margin
- Run market specific campaigns and initiatives and measure/evaluate ROI of a Market marketing initiative;
- Manage freelancers for content creation and translations for the Blog & Social & Product and other relevant content
- Research to ensure the team has in-depth customer and market knowledge to both acquire and engage actual and potential customers
- Ensure Musement is always ahead of the curve on understanding marketing innovation
- Deliver market insights to support company strategies such as supply, product and marketing
- Improve our brand’s public profile by working with the other teams to boost our ratings on Trustpilot, Google Reviews, Facebook Reviews and TripAdvisor - and any local relevant source of information for our customers
- Collaborate with the other departments such as product, B2B2C, local teams and country managers
- Create reports and analyze data
- Ensure strategy execution is aligned with the plan
REQUIREMENTS:
- Creative and enthusiastic
- Strong Outreach skills
- Spanish mother tongue with market knowledge and full English proficiency
- Few years of experience at an SEO media agency or managing SEO (inbound channels) for a business
- EU work permit
- Loves traveling
Full-time position based in: MILAN, Italy
Please submit your application including projects developed or references at [****] with subject referring to SEOES2017
CLOSED VACANCY
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