SUMMARY
The Social Media Specialist is responsible for creating and executing Social Media strategies, campaigns, tools and content to connect with consumers throughout the purchase funnel, from planning to execution. This role requires a proven track record in delivering fully integrated social media experiences to drive traffic, engagement, and increase conversion to our e-Commerce mono brand stores and key wholesale partners. The objectives of this role are to grow our Social Media architecture across Europe, strengthen brand health metrics, maximise brand story-telling, drive traffic, and increase conversion rates across all channels with a focus on e-Commerce.
KEY ACCOUNTABILITIES
Support the development of Social Media strategies within the Digital Marketing team and global marketing peers to fulfil market needs, ensuring global consistency, and local relevancy.
Coordinate and execute Social Media strategies, tactics, campaigns, tools, content and initiatives to fuel demand, raise brand awareness / engagement, drive traffic, and increase conversion.
Collaborate with Marketing / e-Commerce / Retail / Sales / Product to deliver social media solutions that are fully integrated into the overall marketing mix and supportive of our brand / business goals.
Implementation of creative content strategies, to tell meaningful and authentic stories.
Ideation, creation, and management of Social Media Editorial Calendars.
Community management.
Track social media activities and leverage insights to continuously improve social media marketing solutions.
Support the strategic planning and tracking of social media marketing budgets alongside the PR and Media team.
Support influencer marketing strategies and campaigns alongside the PR and Media team.
Support the direct relationship that VF has in place with Facebook/Instagram and Twitter teams.
Support Napapijri external collaborations via dedicated and owned Social Media Channels.
Listening and leveraging Social Media mentions, UGC, and WOM.
REQUIRED
3+ years’ experience in similar roles;
Solid understanding of Social Media marketing and its role in the digital ecosystem;
Knowledge and experience in using multiple social media platforms including Facebook, Instagram, Twitter, Snapchat, and blogs from both Organic and Paid perspectives;
Proficiency in written and spoken English;
Experience on multicountry approach is a plus;
Industry related passion is a plus;
Highly organized with a good attention to detail
Excited by the prospect of joining us? Send us your application: we offer relocation assistance & support
