Digital Marketing Analyst

Description

The Opportunity

With rapid growth in digital, we are looking for an entrepreneurial and experienced Digital Marketing Analyst who will shape a new growth phase at On. You will be the analytical firepower that drives the measurement of our acquisition and retention initiatives and will work cross-functionally to define our marketing analytics strategy.  

• Own On's analytics platforms and drive measurement of digital marketing initiatives to the next step 
• Budget responsibility to drive forward measurement and actionable insights with new platforms and tools
• Monitor all stages of the customer acquisition funnel from awareness to transaction, measure performance across all digital marketing channels, and create models to drive key marketing, product, and business decisions
• Evaluate the performance of marketing channels and campaigns and uncover opportunities to improve customer acquisition and retention
• Help define and detect relevant audiences by closely monitoring post-click behaviour on-site
• Create and maintain weekly, monthly and quarterly campaign performance reports to provide key learnings and feedback (trends, patterns, irregularity) for all relevant stakeholders through Looker
• Recommend budget allocations based on analytics and KPI reports 

• +2 years hands-on experience in a relevant field of webanalytics, preferably in an e-commerce context and have a substantiated state of technical knowledge in tracking and analyzing (digital) marketing touchpoints
• You’re an expert user of Google Analytics and Google Tag Manager and are familiar with Looker / Tableau
• You are familiar with digital acquisition channels and strategies
• Results driven, communicative, enjoy working independently and vertical expertise with a track record of achieving ambitious goals
• Self-driven, entrepreneurial and excellent problem solver. You enjoy coming up with creative solutions in a fast paced agile environment finding the sweet spot between speed, quality and resourcing in bigger projects
• Up-to-date with new digital trends and upgrades. You are a core shaper of the digital brand perception
• Fluent in English

Located 10 minutes from Zurich Hardbruecke station, we offer a sportive, challenging and supportive working environment that is counted amongst the top startups in Switzerland, that has an international, dynamic and entrepreneurial spirit. This is where your work matters, you’re hands-on and your team members are amongst the very best in their respective disciplines and fields – so join us.