Pernod Ricard Italia is the Italian branch of the Pernod Ricard Group, the worldwide co-leader in the Wine & Spirits sector and number one in the premium alcoholic beverage category.
We are the product of the evolution and transformation of Distillerie Fratelli Ramazzotti, a company which was founded in 1815 and incorporated in the Group in 1985.
Its story is fairly recent but marked by many successes in terms of different acquisitions made over the last few years.
In 2001, the Group acquired the Canadian Seagram, owner of brands including Chivas Regal, Martell and The Glenlivet. This was followed by the acquisition of the British Allied Domecq and its major brands Ballantine's, Long John, G.H. Mumm, Beefeater, Malibu and Kahlua. In 2008, Pernod Ricard fully established its leadership through the acquisition of the Swedish V&S Group and its iconic brand Absolut Vodka.
In a decentralised organisation, it is the culture that binds the company together. Working at Pernod Ricard means more than anything sharing a corporate culture.
The strategy and ambitions of Pernod Ricard are based on three core values: an entrepreneurial spirit, mutual trust and a strong sense of ethics. These values are what drives the collective commitment to performance.
These values take all their sense when applied in the environment of a decentralised Group, and promote the attitude of conviviality.
The Group owes its development to the men and women of Pernod Ricard who contribute daily to its international growth. All are motivated by a shared mind-set: the entrepreneurial spirit. This culture has permeated the way the Group operates and manages its businesses since its creation. It promotes personal initiative and autonomy, rewards risk-taking, and recognises the right to make a mistake. Above all, it encourages new ideas and creativity.
Thanks to a unique business model based on decentralisation, all employees can be entrepreneurs and take full advantage of the opportunities offered by their markets.
The Group favours relationships based on mutual trust: giving consideration to every employee is one of the Group’s core values. This way of working is based on simplicity in exchanges, openness and sharing, and transparency of communication. Generating conviviality and team spirit, this culture creates the conditions for a motivating and respectful work environment – a key factor in individual and collective commitment.
SENSE OF ETHICS
Capturing leadership is inseparable from exemplary ethical standards. This commitment is firmly anchored in the history and culture of Pernod Ricard. Since its creation, the Group has advocated universal values of responsibility, transparency and respect for people and cultures. The Group’s actions and that of its employees are based on respect for the individual, the promotion of diversity and a commitment to responsibility.
International Market Developer
Head of Luxury