Pernod Ricard

In 2001, the Group acquired the Canadian Seagram, owner of brands including Chivas Regal, Martell and The Glenlivet. This was followed by the acquisition of the British Allied Domecq and its major brands Ballantine's, Long John, G.H. Mumm, Beefeater, Malibu and Kahlua. In 2008, Pernod Ricard fully established its leadership through the acquisition of the Swedish V&S Group and its iconic brand Absolut Vodka.

ENTREPRENEURIAL SPIRIT

The Group owes its development to the men and women of Pernod Ricard who contribute daily to its international growth. All are motivated by a shared mind-set: the entrepreneurial spirit. This culture has permeated the way the Group operates and manages its businesses since its creation.  It promotes personal initiative and autonomy, rewards risk-taking, and recognises the right to make a mistake. Above all, it encourages new ideas and creativity.  

Thanks to a unique business model based on decentralisation, all employees can be entrepreneurs and take full advantage of the opportunities offered by their markets.

MUTUAL TRUST

The Group favours relationships based on mutual trust: giving consideration to every employee is one of the Group’s core values. This way of working is based on simplicity in exchanges, openness and sharing, and transparency of communication.  Generating conviviality and team spirit, this culture creates the conditions for a motivating and respectful work environment – a key factor in individual and collective commitment. 

SENSE OF ETHICS

Capturing leadership is inseparable from exemplary ethical standards. This commitment is firmly anchored in the history and culture of Pernod Ricard. Since its creation, the Group has advocated universal values of responsibility,  transparency and respect for people and cultures. The Group’s actions and that of its employees are based on respect for the individual, the promotion of diversity and a commitment to responsibility.