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Manager Programmatic

Created on 07-05-2019
Location New York

Description

Company Description

WHY YOU WANT TO WORK AT SPARK FOUNDRY

Let’s be honest –in this industry, sometimes we complicate things that should be simple. Here is the bottom line: we want YOU to join us if you are truly passionate about guiding marketers on how to best connect their brands with people. It doesn’t get much simpler than that. At Spark Foundry, we have a unique approach and provide the support to help you do this. In fact, our approach is built on creating the space for ideas that lead to smart work, and Spark Foundry is built to celebrate and develop YOUR ideas.

WHO WE ARE

Throughout our rich history, we’ve taken pride in our ongoing legacy of and commitment to constant evolution. It’s in our DNA to evolve. By melding the spirit of a startup and the soul of a powerhouse across our business, we aim to bring modern heat to brands – the kind of heat that arises at the intersection of startup and powerhouse; of data and content; of art and science; of old and new. Energy and innovation fuels our startup spirit, while the unrivalled marketplace clout, exclusive partnerships, and global practice capabilities we have at our disposal as a full-service Publicis Media agency deliver our powerhouse soul for our clients. We hope you’ll take a few moments to learn more about us, and to begin thinking about how we might put “the power of plus” to work for you. To learn more, visit www.sparkfoundryww.com

Job Description

The Manager owns strategic planning and campaign execution for an assigned client.  This position is both strategic and tactical in scope, requiring the Manager to independently generate strategic insights for the campaigns in his/her portfolio and implement campaigns with the support of Programmatic Analysts. Managers train Programmatic Analysts on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.

The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Managers must possess a strong inner drive to contribute.

SPECIFIC RESPONSIBILITIES

  • Effectively communicate digital strategies and rational for tactical approaches for each campaign
  • Execute, manage, and optimize online biddable media campaigns and programs for agency clients (e.g. paid search and social, auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations
  • Develop, grow, and maintain relationships through exceptional client service
  • Formulate proposals for new client opportunities
  • Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
  • Partner with Analytics team on campaign measurement reporting and insights generation
  • Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
  • Work with media partners to ensure accurate platform implementation
  • Troubleshoot issues on all pre-production and live campaigns
  • Oversee campaign QA process
  • Generate and manage monthly bill/pay and spend reporting in coordination with Analyst
  • Lead and assist in coaching, managing, and educating Analysts and Sr. Analysts, helping to support campaigns
  • Attend client meetings, as needed
  • Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

Qualifications

  • Four-year college degree
  • 3+ years of integrated experience managing Search, Display, Video, Social and/or Mobile Programmatic Media Buying
  • Working knowledge and programmatic buying experience should include technologies such as The Trade Desk, DV360, AOP, AAP and Facebook and Twitter APIs
  • Client facing experience with the ability to identify risks and effectively manage through issues
  • Understanding of interactive media planning elements with traditional media understanding a plus
  • Previous leadership experience a plus
  • Proficiency in Microsoft Office solutions
  • Strong analytical thinking and mathematical skills
  • Excellent communication and writing skills
  • Strong project management skills
  • Strong desire to contribute to a team

Additional Information

All your information will be kept confidential according to EEO guidelines.

Benefit

Smartworking

Smartworking

Healthcare

Healthcare

Yoga Lessons

Yoga Lessons

Free Coffee

Free Coffee

Ticket Restaurant

Ticket Resta...

Gym

Gym

Family Room

Family Room

Flexible Hour

Flexible Hou...

Futsal/Basketball pitch

Futsal/Baske...

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